MT299-3: Discuss marketing principles used in business strategies.
Please review the tutorials in the learning activities area before proceeding.
This will be another step in starting work on your final project:
Review the scenario, Tim’s Coffee Shoppe. You will begin to create the foundation for your final project marketing plan.
Checklist:
Describe the competitive environment based on the CPM you completed previously.
Read the customer surveys in Tim’s file cabinet in the Unit 9 simulation.
Explain how you would revise the 4 P’s of marketing for Tim’s based on the above information and how it will impact Tim’s marketing strategy.
Write a minimum of 4 pages, including the title and reference pages, using current APA format and citation style. Submit your paper to the assignment Dropbox before the end of this unit.
PART 2
The Product Life Cycle
Review the product life cycle. You may also use the Internet as a resource.
Then describe the product life cycle for one of the following in a Microsoft Word document using no fewer than 300 words.
A consumer product, for example a magazine
A cell phone video game
A new self-driving car
An app from the Apple® App Store; for example, Pokémon GO™
A product that you use
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