GOOD! SNACKS – PROPOSED UK LAUNCH

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GOOD! SNACKS – PROPOSED UK LAUNCH

New research from Mintel found that 23% of all new UK food product launches were labelled vegan in 2019, and 32% of consumers now say that eating less meat helps to improve health. Indeed, a flexitarian diet – comprised predominantly of plantbased food, with some meat and fish – is capturing the buzz.

The US-based snack brand Good! Snacks released, nationwide from selected US retailers, a range of plant-based protein bars at the beginning of 2020. These newlylaunched Good! Snacks protein bars are made from a blend of fava and brown rice proteins which give the bars a soft, creamy centre. Six flavours were initially available in the range: Chocolate peanut butter, cookie, chocolate mint, lemon, peanut butter and blueberry. Each bar in the range contains 15g of plant-based protein, 11g of fibre and 10g or less of sugar, and all bars are dairy, soy and gluten free.

Dan Hoskins, CEO of Good! Snacks said: “Consumers are craving and seeking plant-based snacking options.’Hoskins is keen to enter the UK snacking market which he knows is different from the US.

Health-conscious consumers in the UK are now looking to find convenient ways to satisfy their hunger and boost nutrition, that can also fit around their busy lifestyles.

The snacking market has boomed in recent years. Varied consumer tastes, a multitude of innovation and new obsessions around health and wellness means snacking and food-to-go are quite literally a continually moving feast. It’s also big business with UK snacking worth a whopping £18bn and the Food-to-Go category at a similar level.

Moreover, according to a Mintel report ‘Consumer Snacking UK (2019)’, 66% of adults admit to snacking at least once every day. Snacking, and the way snacking is viewed, has changed significantly in recent years. The types of snacks consumers are now seeking has ultimately shifted towards healthier products and popped and puffed snacks become major trendsetters in this category in the UK, with brands such as Native Snacks, Plant pops and Boomchickapop. FoodBev (an influential trade publication in the sector) named puffed snacks as a specific trend for 2020 in their December 2019 issue and quoted Bepps brand founder Eve Yankah, who believes “consumers want variety in snacking and so the opportunity for puffed grows

as a result of this”.Hoskins (CEO of Good! Snacks!) is keen to understand whether to launch Good!

Snacks into the UK as a snack bar (like that launched in the US) or whether to convert it into either a popped or puffed snack. Hoskins is also keen to understand what messaging can be used to promote the range of products

questions:

• Background to provide the context for the research

• Marketing research objectives and rationale supporting them

• Methodology with some indication of why the methods proposed are appropriate and a clear statement on sampling

• Data analysis considerations

• Reporting

• Timing and a general costing – you do not need to be precise

• Any other issues you believe are important

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