Advertisement campaign for a market

Assignment Description: Suppose you are working for an advertisement agency. A client has approached your agency to run an advertisement campaign for their current market. Your manager gathered teams and you were part on one of the teams. Your team were asked to submit research that introduce the insight for either 1 OR 2. Your research must include why your insight is one of the best for the client and how confident you are about it. In this assignment your team required to write the introduction and literature review for your research. You need to introduce your topic and the client. This would include the research question/s aim and objectives as well as writing about the main theories or arguments related to your topic. Your topic MUST be aligned with your major. The word limits for this essay is 1000 per student in the team. 10% plus/minus is allowed. Your topic must be aligned with your major of study. This is very important to ensure that your research allows you to earn depth knowledge of your research and understand the essential elements of any research that you will be taken in JCA. Assignment Learning Outcomes: Understand how to conduct academic research Evaluate 3 different databases. Learn how to paraphrase to ensure academic writing Develop knowledge of a wide range of information gathering techniques Develop knowledge of how to present researched topics with confidence and clarity through presentations seminars and critiques Write a proper references list. Tasks to be Covered for the assignment:

Title: A title that captures the research aim Introduction: Include a highlight of its importance (a hook) Brief introduction about the client Introduce the research with brief information The research questions The aim of the research The objectives of the research Set up the upcoming sections

Literature review: Deep information about the client business and market Summerise a few of the main literature related to your topic. Make sure that this is related to/answer some of your objectives. Conclusion Recall the purpose of the assignment Explain how it was achieved Explain how it is original research and important References: At least 10 references using Harvard style. Additional Requirements: Cover page Times New Roman font size 12 1.5 spacing To be submitted via Blackboard Dropbox

Requirements: 1000 words


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