marketing plan projectStrategic Marketing Plan Guide 1.Executive Summary (Should be written last as it recaps key points of your plan) 2.Situation Analysis – (Current business snapshot in the environment where you do business) 2.1.1. Market Demographics 2.1.1.1.Geographics (Where are they in relation to you) 2.1.1.2.Demographics (Measurable factors) 2.1.1.3.Psychographics and Behaviors (How they think and what they do) 2.1.2.Market Needs (How will your product fill the need?) 2.1.3.Market Trends (How will trends impact your product +/-) 2.1.4.Market Growth/Decline (How will your product impact growth or decline?) 2.1.5.Analysis of external factors (Legal/regulatory cultural/social technology & economy.Competition is listed below) 2.2.1.Strengths: 2.2.2.Weaknesses: 2.2.3.Opportunities: 2.2.4.Threats: 2.2.5.Narrative on how you will leverage your strengths improve your weaknesses approach opportunities and mitigate threats 3.Marketing Strategies 3.4.1.1.Personification of your target market 4.Marketing Tactics (1 tactic for each marketing mix element 5 P’s for product 7 P’s for Service that aligns with 3.6 above your marketing strategy) 5.Financial Spreadsheet with current year plus two year projections (Needs to be realistic even if the numbers are hypothetical) 6.Analysis and Controls 7.Global Expansion – Not in the Book – Assume you are going to expand your product/service/business and open in Bengaluru India. —————————————————————————————————————————————————————– Topic selection – final paper (CPA)What is your theme for the entire program? SalesWhat will be the topic for the final paper in this specific class? marketing within a soccer club How does the topic for this specific class support your theme for the program? marketing is a bridge to sales