What is marketing research and how marketing research helped Mr. Abdullah in preparing the report.“AL Yahya Stationary Company LLC” is a reputed company in Sultanate of Oman dealing with stationary products. Earlier they use to sell the stationary products only to the corporates ministries . Recently they recruited a new sales manager Mr. Abdullah al Saadi. Mr. Abdullah after doing an extensive marketing research has prepared a report and submitted the plan to the management for approval. The report has got the following suggestions for improving the business. The management liked the proposal of Mr. Abdullah and permitted him to implement his suggestions. Questions
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