Artificial Intelligence in Marketing

SECONDARY DATA RESEARCH PROJECT – GUIDELINES Due February 15 2021 12:00 noon SECONDARY DATA RESEARCH TOPIC: The positive and negative effects of AI in marketing LENGTH: Between 5-7 pages double-spaced. This includes cover sheet tables charts appendices or reference section. Do not exceed 7 pages. SOURCES: Minimum 8 (5 must be academic journals or scholarly books) Wikipedia and blogs cannot be used as sources. Use of blogs or Wikipedia will reduce your grade. FORMAT: 1” margins on top bottom and sides; 12-pt. Times New Roman or similar type. TOPIC: MUST BE PRE-APPROVED BY INSTRUCTOR BEFORE RESEARCH BEGINS. ALL PROJECT IDEAS MUST BE SUBMITTED TO THE SECONDARY TOPIC DROPBOX (no emailed ideas will be accepted).

TOPIC: You can prepare this report on one of the following topics: minority representation in marketing chatbots in marketing or artificial intelligence in marketing. It should provide a synthesis of information from a minimum of eight different sources. Five of the sources must be peer-reviewed academic and the remaining 3. I will review them for suitability and difficulty. I will suggest you choose a different topic if I think you have chosen something that is too difficult.

CONTENT: Your project should consist of a report using secondary data relating to your topic (i.e. Statistical data from peer-reviewed journal articles or books). Periodicals are not considered peer-reviewed journal articles.

SOURCES: Sources for this project may include books journal articles etc. The databases most likely to provide journal articles that cover your topic are ABI-Inform and The Lexis-Nexis Academic Universe but the entirety of the Aladdin data base set may be helpful.

Check out other databases such as government documents which may be available through the Bowie State University library since there may be other useful sources depending on your topic. The library has many resources including: Web page on using the World Wide Web to find sources.Web page with useful information on its resources.Catalogue of all books available in the BSU library.Make sure that if you cite only authoritative web sources. When evaluating websites to determine whether they are authoritative try these credibility tests: Criteria Expert 1.33 Proficient (.665) Novice (0) points Introduction Clearly identifies and discusses research focus/purpose of research Concept or topic clearly defined Limited discussion of research focus/purpose of research Minimal attempt to define concept or topic Little or no discussion of research focus/purpose of research Concept or topic not defined Literature Review Research focus is clearly grounded in previous research/theoretic ally relevant literature Significance of the research is clearly identified (how it adds to previous research) Research focus is less well-grounded in previous research/theoretic ally relevant literature Significance of the research is not as clearly identified (how it adds to previous research) Research focus not grounded in previous research/theoretically relevant literature Significance of the research is not identified (how it adds to previous research) Number of Sources Exceeds minimum Meets minimum Does not meet minimum Documentation of Sources Quality of Sources Cites all data obtained from other sources. APA citation style is accurately used in both text and bibliography. Sources are all scholarly and clearly relate to the research focus. Cites some data obtained from other sources. Citation style is either inconsistent or incorrect. Sources are not primarily scholarly and relate to the research focus but somewhat tangentially. Does not cite sources. Sources are non- scholarly and do not clearly relate to the research focus. Spelling & Grammar No spelling & grammar mistakes Minimal spelling & grammar mistakes Excessive spelling and/or grammar mistakes Manuscript Format Title page has proper APA formatting Used correct headings & subheadings consistently Title page approximates APA formatting Used correct headings & subheadings almost consistently Title page deviates a bit more from APA formatting Headings & subheadings are not consistent with required format 2 pts 1 0 points Originality < 10% match 11-15% > 15% match

Requirements: 5-7 PAGES

Who is the Publisher? Government bodies and educational institutions can generallybe regarded as authoritative. Don’t necessarily reject sites created by individuals –some people are expert in their sphere of interest and have excellent websites. If indoubt about a site try to contact the publisher – a good site should always providecontact information. Secondary Research Project Rubric

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