BBA313ChangeManagementMidterm-MidtermAssessmentBrief-ENRIQUEGARCIA.pdf

Midterm assignment

Written assignment (case, essay)
Activity brief

BBA313 – Change Management
Online campus

Professor: Enrique García Otero | [email protected]

Description Your company, ABC Electronics, is undergoing a relatively calm
period, sales are stable with slight increases, however your market
share is decreasing in an environment where new players are
appearing with innovative products that are technologically superior
to your company’s own, several of them in offshore locations.
Strategy consultancy firm PVC has issued a market analysis study
that claims that the tendency of your star products is to disappear
from the market in 2 to 3 years due to the new alternative products
that some of your competitors are already starting to commercialize.

Most of ABC’s employees are experts in the old technologies and
products. Many of them have been working with those technologies
for over 10 years and they lack the skills needed for the new product
line and technologies. At the same time your factory is setup and
optimized to produce the old product line. You will need to invest in
transforming it to produce the new products. Additionally, the IT
systems require an urgent update, since they are configured to serve
the old setup of the company. A significant investment will be needed
to adapt them.

The divisions have become silos over time and there is little
communication or collaboration across departments. ABC is
apparently a successful company with a rigid hierarchical culture
extremely adverse to risk and change. After all, their current
configuration has proven successful for many years.

ABC’s CEO is clear in his analysis of the situation: the company will
not survive unless they abandon the current product line and start
investing in new technologies that will compete with the new
products in the market. For that purpose, he asks you, the head of
the internal project management department, to lead a change
management project that will transform the company’s focus and
structure to embrace the new technologies and product lines.

Format This activity must meet the following formatting
requirements:

• Font size 12

• Double-spaced

• 1200 words

• Harvard Referencing System

• pdf only

Please do the following:

1. Identify what the vision for change for this firm would be. In
addition, identify what drivers and constraints the firm must
factor in when implementing a change management plan to
achieve the set objectives. (33%)

2. Prepare a diagnosis of the firm and identify the problem /
challenge / dilemma that this firm is facing. The diagnosis
should cover two parts: external environment of the firm, and
internal or organizational diagnosis. You should select the
most appropriate change diagnosis tools and factors and
make explicit reference to them in your answer. (67%)

Goal(s) To develop in detail the organizational diagnosis of this company.

Due date Date: Monday, 21 June 2021
Time: 14:00

Weight towards
final grade

This activity has a weight of 40% towards the
final grade.

Learning
outcomes

• Outcome 1: understand and apply the competencies and
behaviors of an effective change agent.

• Outcome 2: assess and evaluate the varying diagnostic
tools used to facilitate organizational change

• Outcome 3: Demonstrate the ability to appraise the ideas and
arguments of academics and practitioners to assess the
validity of the conclusions reached within the context of
change management.

• Outcome 4: compare and contrast four change strategies and
effectively apply them within defined contexts and/or specific
organizations;

• Outcome 5: develop and recommend an appropriate change
management plan in accordance with an organization’s
mission, processes, systems, organizational structures, job
roles and external stimuli;

Assessment
criteria

See rubric below.

Rubric: written assignment

Criteria Accomplished (A) Proficient (B) Partially proficient (C) B line (D) Fail (F)

Problem
identification

The business issue has been
correctly identified, with a
competent and comprehensive
explanation of key driving
forces and considerations.
Impact on company operations
has been correctly identified.
Thorough analysis of the issue
is presented.

The student correctly identified
the issue(s), taking into account
a variety of environmental and
contextual drivers. Key case
information has been identified
and analyzed.

The student correctly identified
the case (issues), considering
obvious
environmental/contextual
drivers. There is evidence of
analysis, but it lacks depth.

The student correctly identified
the issue(s) but analysis was
weak. An absence of context –
the work is basically descriptive
with little analysis.

The student failed to correctly
identify the issue(s); analysis
was incorrect or too superficial
to be of use; information was
misinterpreted.

Information
gathering

The student showed skill in
gathering information and
analyzing it for the purposes of
filling the information gaps
identified. Comprehensive and
relevant.

Relevant information gaps were
identified and additional
relevant information was found
to fill them. At least two different
types of sources were used.
The student demonstrates
coherent criteria for selecting
information but needs greater
depth.

The student correctly identified
at least one information gap
and found relevant information,
but which was limited in scope.
Some evidence of sound
criteria for selecting information
but not consistent throughout.
Needs expansion.

An information gap was
identified and the student found
additional information to fill it.
However, this was limited in
scope. Weak criteria for the
selection of necessary
information.

Information was taken at face
value with no questioning of its
relevance or value. Gaps in the
information were not identified
or were incorrect.

Conclusions The student evaluated,
analyzed, synthesized all
information provided to create a
perceptive set of conclusions to
support the decisions and
solutions.

The student evaluated,
analyzed and synthesized to
create a conclusion(s) which
support decisions and
solutions.

The student reached
conclusions, but they were
limited and provided minimal
direction for decision-making
and solutions.

The conclusion was reasonable
but lacked depth and would not
be a basis for suitable strategy
development.

The student formed a
conclusion, but it was not
reasonable. It was either
unjustified, incorrect or
unrelated to the case in hand.

Solutions The student used problem
solving techniques to make
thoughtful, justified decisions
about difficult and conflicting
issues. A realistic solution was
chosen which would provide
maximum benefit to the
company. Alternative solutions
were explored and ruled out.

The student used problem
solving techniques to make
appropriate decisions about
complex issues. Relevant
questions were asked and
answered. A realistic solution
was chosen. Alternatives were
identified, explored and ruled
out.

The student used problem-
solving techniques to make
appropriate decisions about
simpler issues. The solution
has limited benefit but does
show understanding of
implications of the decision.
Alternatives were mentioned
but not explored.

The student used problem
solving techniques to make
decisions about simpler issues
but disregarded more complex
issues. Implications of the
decision were not considered.
Alternatives were not offered.

The student formed a
conclusion, but it was not
reasonable. It was either
unjustified, incorrect or
unrelated to the case in hand.