BCO314Midtermsummativeassessmentbrief2020-2021Kotowich.pdf

Midterm Summative Assessment
Presentation

BCO 314 – Small Business Management
Online campus
Lecturer: Timothy Kotowich [email protected]

Description The midterm assessment is a presentation of 11
to 12 slides on your personal idea for the start of a
small business. It is to be structured as follows:
Cover slide indicating your name and the firm’s name
– Presentation of the idea/opportunity (your own

idea. If you can’t come up with an idea, you can
use a recent existing business; in this case, you
must cite your sources) and the
product/service/application: 1 slide

– Structure: Sole proprietorship? partnership?
Incorporation? indicate the Pros and cons of
your selected stucture:1 slide

– Brief elements of your marketing mix: 2 slides
– Description of the product/service
– Price range / strategy
– Brief elements of marketing/promotion
– Where/How do you plan to sell: own

store(s)? Third party distributors? online?
Omnichannel?

– Targeted customers: 1 slide
– What do you plan for the development of your

enterprise: based on your own structure? (e.g.
opening stores in various places) through
franchise contracts? a mix? Describe the pros
and cons of your selected strategy of
development: 2-3 slides

Description,
continued

– Critical resources needed: financial (the amount you need to
start), machinery/equipment, expertise (staff or outsourced
consulting)? how do you plan to obtain these? (own savings?
loan?) 1 slide

– A short conclusion: 1 slide

– Sources using the Harvard Referencing system
(including sources for eventual images): 1 slide

Learning
outcomes

• Distinguish the characteristics, competences and contributions
of small businesses, as well as their challenges.

• Critically assess and apply suitable marketing and financing
strategies to small businesses

Format This activity must meet the following formatting requirements:
• To be submitted in Power Point, 11 to 12 slides.
• Recall the final slide is to include an alphabetical list of sources

using the Harvard Referencing System
• Students are also to record their presentation, upload it to their

One Drive, and post the link on Moodle (see the document How
to submit a video presentation on Turnitin activity)

• The length of the recorded presentation is to be between 8 and
15 minutes.

• Individual question and answer breakout sessions about the
presentations will be scheduled in class during weeks 6 to 8.

Due date Monday, June 21, 2021 Time: 14:00 CET

Weight towards
final grade

This activity has a weight of 40% of the final grade.

Assessment
criteria

Please find the rubrics below

mailto:[email protected]

Rubric: presentation

Criteria Accomplished (A) Proficient (B) Partially proficient (C) B line (D) Fail (F)
Visuals
(25%)

Professionally designed.
Attractive, relevant and add to
understanding. Support the
development of the
presentation.

Professionally designed but
there are too many (some
irrelevant) or are missing.
Support the development of the
presentation.

Visuals are well designed.
Generally, they support the
argument, but some are
irrelevant or unclear.

Visuals are mundane and not
always relevant to the
presentation development.
Fewer than five spelling
mistakes.

Visuals are poorly designed,
containing only words and are
used as notes. More than five
spelling mistakes. Relevance is
not clear.

Content
(50%)

The content is clear, well
developed and interesting.
Conclusions are clearly
justified. Appropriate language
style and shows thorough, in-
depth understanding of the
subject area.

Competent development of
content showing in-depth
knowledge of subject area.

The content is clear showing
knowledge of the area.
Improvements would help to
justify conclusions.

The content is generally clear
but there are gaps in the
development or information
which is not relevant is given
too much importance.

The content is a simple
repetition of written work with
no amendments to language or
style. The development is
confusing and does not justify
the conclusions.

Questions
and
answers
(25%)

The candidate showed in-depth
knowledge, was well prepared
for the questions and expanded
answers in-depth showing
ownership of the subject area.

The candidate was well
prepared to answer questions
and showed in-depth
knowledge of the subject area.
Expanded on answers.

The candidate was able to
answer the questions but did
not expand on question areas.

The candidate attempted to
answer the questions but not
always appropriately.

The candidate was unprepared
and unable to answer pertinent
questions.