BlogpostassignmentsummerB2021.pptx

Blog posts make your client

RICH, FAMOUS OR BOTH
Sources:
copyblogger.com
bufferapp.com

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Position the client as an authority on a subject – you MUST have a client
Write about something TIMELY – Blog posts are different from web pages because they are time-sensitive
Generate interest from prospective customers or current clients
Increase traffic to a website, blog or other online medium
Advocate or defend positions on topics of public interest
Blog post purpose

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Identify by name and briefly describe a client, which can be any organization:

Business
Nonprofit or other organization
Governmental entity
Educational institution
Individual, such as a person at your place of employment

Overview

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SUGGESTED BLOG TOPICS Writing style

FASHION Forecasting

PERSONAL TECHNOLOGY Analysis

MONEY Instruction

ENTERTAINMENT Lists

TRAVEL Reviews

Choose a topic and writing style
* any topic from the first column, or your own topic
* any style from the second column (ex. fashion list)

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350-450 words on a topic
Include images and hyperlinks
Inform the reader
Make post worthy of sharing
Support with facts: surveys, research, data, quotes, etc.
Write with style, but not irreverence
SEO-friendly headline of 70 characters or less (including spaces)

ASSIGNMENT

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After the article, write:
Search-engine headline of no more than 70 characters, including spaces. It can be the same as the post’s headline if it contains keywords
A summary of no more 160 characters that would help the reader choose the post when discovered in a web search.
Four keywords
ASSIGNMENT (continued)

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Q. What’s the difference between a blog post and a Web page?

A. A blog post is topical — Clinton vs. Trump, Uber’s self-driving cars, ceasefire in Syria. A website has more permanence — five best South Florida parks to read a book; five restaurants where the chef is also your waiter; five ways to avoid I-95 and still get to class on time.

Q. How are they different in purpose?

A. Both are designed to draw traffic to a website. A blog post can establish a person as a subject matter expert. For example, a South Florida dermatologist could evaluate the newest fad in suntan lotions. The same doctor would have a web page with established science about the greater dangers of skin cancer from exposure to the South Florida sun.
Blog posts vs. web pages, Pt. I

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Q. What’s the difference in writing style?

A. Both provide information and can entertain. A blog post can be more opinionated, as in “Five Reasons Colombian Food is better than Cuban Cuisine.” A website page should be neutral in tone, as in “Five Unusual Places for a Second Date.”

Q. Why does a client need both?

A. Each provides a different form of interaction. A blog encourages readers to share their opinions. A web page develops trust as a reliable source of information.
Blog posts vs. web pages, Pt. II

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Write attention-getting headlines

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SURPRISE
“This Is Not a Perfect Blog Post (But It Could’ve Been)”
QUESTIONS
“Do You Know How to Create the Perfect Blog Post?”
CURIOSITY GAP
“10 Ingredients in a Perfect Blog Post. Number 9 Is Impossible!”
Headlines that cause reaction

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NEGATIVES
“Never Write a Boring Blog Post Again”

HOW TO
“How to Create a Perfect Blog Post”

NUMBERS
“10 Tips to Creating a Perfect Blog Post”

Headlines that cause reaction

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AUDIENCE REFERENCING
“For People on the Verge of Writing the Perfect Blog Post”

SPECIFICITY
“The 6-Part Process to Getting Twice the Traffic to Your Blog Post”
Headlines that cause reaction

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Ask an engaging question
Share an anecdote or question
Invoke the mind’s eye
Use an analogy, metaphor or simile
Cite a shocking statistic
Engage in the first paragraph

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Use simple language
Show, do not tell
Use words that stimulate responses:
You
Because
New
Instantly
Write with clarity and power

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1) Share a story

SOURCE: GROOVE HQ

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Use bullet points
Insert sub-heads
Post a secondary image
Add tables and charts
2) Break up gray paragraphs

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Produce a memorable ending that makes your post worthy of sharing

Write what you know; no one here is an NBA star or should pretend to be
3) Write with style and authenticity

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DEADLINES & SUBMISSIONS
First draft is due July 5.
Label Word file with your name and “blog post” (Example: Carlos blog post)
Submit your assignment into the Blog Post (First Draft) drop box.
The final version is due July 16.

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Your draft will be edited with notes highlighted in yellow that correspond to underlined word or words. There may also be summary comments.
Edited version will be marked with a hyphen followed by “edit1”. (Example: Carlos blog post-edit1).
Edited version will be sent by Canvas Inbox.
Revise the blog post and save as a new file with the ending “-edit2” for tracking purposes.
(Carlos blog post-edit2)
Please submit the assignment in the Canvas Turnitin Dropbox titled Blog Assignment (Final Draft)

REVISION PROCESS

Questions?
Email Professor Baquero or schedule an editing session.
[email protected]

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