only need to choose one question Go to your eBook (pp. 482-486) and select Case 4: Nikes Core Competency: The Risky Business of Creating Heroes. For this discussion you will read and then answer ONE the following four questions for the case. Your discussion post to one questions below should not exceed 200 words. Questions: Requirements: less than 200 words | .doc file The MiniCase indicates that Nike’s core competency is to create heroes. What does this mean? How did Nike build its core competency? Does this core competency obey the criteria resulting from a VRIO analysis in a resource-based view of the firm? In other words is the core competency valuable rare and inimitable and is Nike organized to capture the value created? Is Nike facing the Icarus paradox? What would it take for Nike’s approach to turn from a strength into a weakness? Did this tipping point already occur? Why or why not? What recommendations would you have for Nike? Can you identify a way to reframe the competency of “creating heroes”? Or a new way to build the Nike brand through other similar concepts? If you are a competitor of Nike (such as Adidas or Under Armour) how could you exploit Nike’s vulnerability? Define that vulnerability and provide a set of concrete recommendations. The MiniCase indicates that Nike’s core competency is to create heroes. What does this mean? How did Nike build its core competency? Does this core competency obey the criteria resulting from a VRIO analysis in a resource-based view of the firm? In other words is the core competency valuable rare and inimitable and is Nike organized to capture the value created? Is Nike facing the Icarus paradox? What would it take for Nike’s approach to turn from a strength into a weakness? Did this tipping point already occur? Why or why not? What recommendations would you have for Nike? Can you identify a way to reframe the competency of “creating heroes”? Or a new way to build the Nike brand through other similar concepts? If you are a competitor of Nike (such as Adidas or Under Armour) how could you exploit Nike’s vulnerability? Define that vulnerability and provide a set of concrete recommendations.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more