The book is Hill, C. W., Shilling, M. A., & Jones, G. R. (2020).Strategic management: An integrated approach – theory and cases.(13th ed.). Boston, MA: Cengage Learning. ISBN: 9780357033845 Read Case 21: How to Make Money in Newspaper Advertising (pages C-226 through C-227 in the back of your text). Prepare a 1-2-page response to the questions at the end of the case. Do not submit your response in a question and answer format, but rather by synthesizing your responses to the questions into a cohesive, brief paper. Papers should include: (1) a brief intro summarizing the case, (2) a thoughtful, well-written response to the questions, and (3) a brief conclusion. Your response should include clear citation to the text and any other sources needed to support your conclusions. Write response in APA format with a title page and a reference page (no abstract is necessary) Requirements: 2 pages
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