Why do you think Russel Simmons has been successful as an Entrepreneur? Question 2How would you describe the Target Market that Russel Simmons is trying to appeal to? Question 3Russel Simmons grew up surrounded by hip hop music and culture. In what way did this give him an advantage in marketplace? Question 4BRAINSTORM:What is a business idea that you could pitch to Russel Simmons that would be appropriate for Russel Communications? Question 5Return on Investment (ROI): (Current Value- Beginning Value) / Beginning ValueRussel Simmons invested $5000 to start Def Jam and then later sold his business to Polygram Records for $100 million. What was Russel Simmons the Return on Investment (ROI)? Question 1Instructions: Read Case Study in to answer questions.Why do you think Russel Simmons has been successful as an Entrepreneur?Question 2How would you describe the Target Market that Russel Simmons is trying to appeal to?Question 3Russel Simmons grew up surrounded by hip hop music and culture. In what way did this give him an advantage in marketplace?Question 4BRAINSTORM:What is a business idea that you could pitch to Russel Simmons that would be appropriate for Russel Communications?Question 5Return on Investment (ROI): (Current Value- Beginning Value) / Beginning ValueRussel Simmons invested $5000 to start Def Jam and then later sold his business to Polygram Records for $100 million. What was Russel Simmons the Return on Investment (ROI)?
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