Business process reengineering

HIT 363
Assignment 1
Re-engineering Business Process

Content
Company overview
Industry situation and analysis
Data and process modeling
Business process reengineering
References

Introduction and Overview
Introduction
Business chosen – Coffee club
Coffee club started at Brisbane in 1989.
Has more than 400 restaurants globally.
Overview
The coffee shop, cafébar, restaurant stores with menus and full table service.
Located at Mitchell street, Waterfront, Casuarina Square.
InterNational Franchise company.

Goods and services
Coffee
Specialty espresso drinks,
non-coffee drinks,
bottled drinks and food items.
. Can be dine-in
takeaway
delivery.

Departments
Financial department
Admin Management
Human resources
Finance
Marketing
Customer support
Design
Sales
Product
Communication
Engineering
Legal

Company Analysis (SWOT ANALYSIS)

Strength

Weakness
Opportunities
Threats

Different coffee flavours
Global coffee shop and restaurant
Huge menu list to choose varieties
Valuable workforce
Profitability

Poor diversification
High pricing
Less target audience
Opportunity to expand globally
Retail of new products
Merchandising options
Competition is high
Unsteady increase of market growth

PEST ANALYSIS
Political factor
Economical factor
Social factor
Technological factor

Political Factors
Policy of tax
Intervention of government in the economy
Law of labour

Economic factor
Economic growth
Inflation and deflation
Economic policies

Social Factors
Customer satisfaction
Cultural diversity
Vegan and gluten free foods and drinks
Green and ecological products.

Technological Factors.
Menus are more transparent.
Automation
Data insights
Mobile, Self-serve Kiosks, printers and labels
Social media advertising for customers.

Competitors
Gloria’s Jean
Soul Origin
Starbucks
Some other coffee cafe’s.

Problem Statement
The cafe is getting busier and the waiting times are getting longer.
The lunch and breakfast are busy and there aren’t much space for people to sit and dine.
Different varities of food item makes customer confused.
The cafe is expensive therefore customers are always after affordable price.

Proposed solutions
Rewards and pay for regular customers.
Low labour cost.
Accessible for disabled.
Advance use of KIOSK.
Upsell of item.

As-Is Business process Design (present)

KPI success Measure.

References
ASTAR. 2021. Business Studies: How to do a SWOT analysis – A•STAR . [ONLINE] Available at: https://astar.tv/business-studies-how-to-do-a-swot-analysis/?gclid=Cj0KCQjwgtWDBhDZARIsADEKwgP_aMC4Jc3Ql0zD2dNcPRM8UZ3tRWvzkRboC0INTJReyqLP83IPHj4aAsYPEALw_wcB. [Accessed 14 April 2021].

Panmore Institute. 2021. Starbucks Coffee PESTEL/PESTLE Analysis & Recommendations – Panmore Institute. [ONLINE] Available at: http://panmore.com/starbucks-coffee-pestel-pestle-analysis-recommendations. [Accessed 14 April 2021].

ClearPoint Strategy. 2021. 18 KPIs To Measure Performance (& How To Choose & Track Them). [ONLINE] Available at: https://www.clearpointstrategy.com/18-key-performance-indicators/. [Accessed 14 April 2021].