When planning for events, customers demand relevant offers that come at the right time for them. Moreover, customers expect to be reached by multiple channels. It is, therefore, crucial to identify, collect and analyze customer data, and interpret the results. A better understanding of where customers are in the buying cycle and the resulting analytics will allow you to take informed next best actions that, most importantly, provides a relevant and satisfying customer experience. Your paper should address the following: Requirements: 4-5 pages What are the relevant analytics that will guide these next best actions? How can the analytics be obtained? Including visuals (graphs, tables, etc.) your paper should not exceed 5 (five) pages. Please use APA style, including Times New Roman font, 12 pt., double-spaced. Select and recommend relevant CRM analytics (e.g. customer lifetime value, customer retention) to assist Company XYZ to become customer-centric. Use below citations as well as other.
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