Businessproposal.docx

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Business proposal
James Hamilton
GCU
PSC-495
Professor’s Sladan Sinanovic
5/30/21

Business proposal

Executive Summary

This proposal lays forth a well-thought-out strategy for increasing presence on social media, with a focus on Vine, Facebook, YouTube, Instagram, and Twitter. Our organization will demonstrate the capacity to broaden the business’s potential reach within the customer base, increase awareness, and assist in driving increased website traffic, which will eventually result in top-line growth, by connecting the market using social media platforms. Promotions, posting organization news, social campaigns, and creating engaging social content, and incorporating internet activity into all other marketing plans, analytics, and monitoring, can help the organization target, discover, and engage with ideal customers (Alves, 2016, p.1030).
While our rivals service a variety of sectors and target groups, we focus on only one. Our manager has experience in social media, providing him a unique view of market requirements. Our Digital Marketing will provide the sector with full-service social media services. Our team will make certain that the organization’s core market is reached with a genuine message through the most effective means. Through Instagram, Facebook, Vine, YouTube, and Twitter, our Social Media Marketing team will find, target, and market to the ideal consumer (Alves, 2016, p. 1031). In the following five months, our team expects to increase the organization’s followers on social media from 250 to over 6,000, as well as produce more leads for the organization. Today’s businesses are responsible for promoting their products, as we all know. Our Social Media Specialist has a history in social media and is familiar with the organization’s specific requirements.

Purpose Statement

Because our organization is a market leader in the business world, I’m looking forward to working with the organization to address the problem of boosting our social media presence. As is well known, effective social media marketing is the most effective technique to gain attention. During my investigation, I learned that our organization’s current key social media capabilities are a rapid response to comments and innovative content creation to engage our present following base. The following are the present flaws I plan to address: picture marketing/infographics, more consistent advertising efforts, and employing analytics to illustrate good social media marketing. Analyzing current effective marketing trends, such as developing attractive infographics, the use of key phrases, and communicating with the audience in a fun and professional manner, will help the organization get started.

Problem Statement

Because most individuals were unaware of the company, they did not become our customers. Because there was a lack of effort put into the social media strategy, the organization’s visibility among potential consumers did not improve, and the organization did not reach a large audience. The absence of a structured consumer outreach plan has hurt the company’s annual performance reducing it by 28 percent in the first quarter. The company has also failed to establish a community of followers and influencers, which has harmed sales by 28 percent during the second quarter.

The chart below illustrates the impact of poor social media use on sales.

Data and Research Findings

Social media should be an integral part of an organization’s marketing strategy. Because customers use social media daily and are exposed to businesses, it has enormous potential for business growth. Social media platforms enable businesses to raise brand awareness, connect with their customers, and increase leads and sales. Every month, more than three billion people use social media around the world, and the number of engagement and users on social channels continues to rise (Felix et al, 2017, p. 120). Clutch, a B2B reviews and ratings company, teamed up with Smart Insights, a marketing agency, to survey 344 social media marketers from around the globe to determine the value of social media, which is the most interactive content to share, common challenges, as well as the kind of social media resources business organizations are investing in.
They polled 344 social media advertisers from around the world to find out how valuable social media is, the most engaging content to share, and the social media resources businesses are investing in (Felix et al, 2017, p. 121). According to the findings, 52 percent of marketing professionals believe that social media has a positive impact on their company’s sales and revenue. The top five social media platforms are:
· Facebook at (89 percent)
· LinkedIn at (83 percent)
· YouTube at (81 percent)
· Twitter at (80 percent)
· Instagram at (56 percent)
On social media, nearly 80% of businesses share mostly original content. Engagement (36%) and conversion rates (36%) are the most critical elements for businesses (35 percent). B2C businesses (58%) value social media more than B2B businesses (46 percent).
The graph below shows the research findings of clutch on the most engaging social media content shared.

Proposed Solution

Solutions and pros
More customers will turn to exciting new social media platforms for ing decision as it progresses to weave itself into our daily lives. Conversion rates will rise for those with a good user interface and branding (Evans et al, 2020). Increasing conversion rates can be done in a variety of ways. Many people use Twitter or Facebook to solve problems or find information instead of calling a customer service line. By providing support through social media, the organization can establish a reputation as a responsive, caring brand: Create a system for monitoring social media customer feedback, complaints, and questions. Answer concerns and questions as soon as possible. Make an effort to be helpful and upbeat. Listen to customer feedback and make them feel heard. Recognize when it’s appropriate to end public conversations with private messages.
Costs of marketing add, and not every organization can afford large campaigns. With social media advertising, however, they can get a lot of blow for their t money. Ads on social media platforms like Instagram and Facebook can help the business grow its audience and achieve its goals, regardless of its budget or size. Even if involvement is the primary goal of platforms like Instagram, there are well-established ways to improve sales on them. The organization should know who they are trying to reach and what goal they want to accomplish when creating an ad campaign so they don’t waste money on ineffective advertising.
Relationship building, Instant interaction, and customer loyalty are all possible with social media. Businesses must have the right organizational structure in place to support social media. Customer service and product development teams are usually very effective. Experiment with new forms to connect with the audience, and allow for mistakes.
Cons
Unlike other ways of marketing, social media can be extremely difficult to monitor. Most customers say their customer experience involves many contact points before they make a purchase. Many of them are unquestionably on online review sites and social media, but customers are not simply citing them as last touch – a point that ushered them in when they walk into a business. Social media platforms are constantly evolving and releasing major updates, and for some company owners, this fast-paced environment can be intimidating.

Stakeholder Analysis and Benefits

Our company is in the exciting business of using social media to encourage web traffic, engage an audience, run social campaigns, and provide unique content to our followers. The team, which was founded in 2015 by the CEO, has a track record of delivering proven social media marketing outcomes. We’re dedicated to impacting optimal revenue and profit growth while exceeding our customers’ expectations. We are indeed a small group of devoted marketers dedicated to our clients’ excellence.
If the answer to the problem is applied, social media sites will inform stakeholders of what is popular. They will also give a forum for people to discuss current events and their personal preferences. Social media began as a personal tool, but it has already expanded into the commercial world. Being smart and imaginative in social media marketing is essential for success. Keywords and Hashtags help identify potential customers who are interested in an organization’s product (Dwivedi et al, 2020). Businesses can simply direct potential customers to their accounts, where they can fill out further information about their company. Stakeholders will benefit from using affordable social media marketing campaigns to enhance the organizations’ online visibility, maintaining their social media accounts is a cost-effective opportunity that stakeholders will use for their brands to promote their business. For the stakeholders and their customers, a social networking forum will efficiently create a social environment. They will get valuable feedback about their company by participating in such forums. The goal of social media will be to make it easier for customers to learn about and share information about various products, brands, and services. Social media is useful since it will allow stakeholders to see what their competitors are up to and what customers are saying about their products and services online. This will allow them to have a deeper understanding of the market and the numerous elements that influence their sector. The branding efforts will be aided by both websites and social accounts. Based on how stakeholders connect on social media, their current and potential customers will be able to determine their brand’s qualities. Social media platforms are rapidly gaining in popularity, and it is critical for small and developing businesses to use them to market and sell their products.
Communication is essential for every business’s success, and stakeholders engaging their consumers regularly will help to improve their image. They may communicate and engage with their consumers on a personal level via social media. Customers perceive their brand as attentive, personable, and available when it participates in dialogues. This sort of exposure improves stakeholders’ public image and makes clients more open to the information they provide.

Change Management Plan

Strategies and methods for managing organizational changes connected with the deployment of the chosen solution include identifying the change and connecting it with business objectives. We will guarantee that the change moves the company on the proper path in terms of strategy, finances, and ethics. This process will help the company assess the benefits of the project, which will allow them to quantify the work and resources they will invest (Perić et al, 2017). They will assess the implications of the change at various organizational levels once they have determined exactly what they want to achieve and why. We will examine the impact on each company unit and how it will trickle down to the person through the organizational structure. This data will help us create a plan for where training and assistance will be most needed to offset the effects.
Although all workers should be included in the change process, the first two processes will have identified which workers must be informed of the change. We will find the most efficient method of communication for the group to get their support. A timeframe for how the changes will be communicated progressively, important messaging, and the channels of communication and medium they will want to employ will all be included in the communication strategy. With the following modifications information, the employees must understand they will get training, whether formally or informally, to teach the knowledge and skills needed to function efficiently when the change is implemented. A collection of micro-learning educational videos, or a blended learning strategy comprising face-to-face practice sessions will be used for training.

Implementation Methods

We are bound to implement a social media marketing plan as a result of our consultation to maintain a comprehensive presence across all important channels. On a daily, monthly, or weekly basis, we guarantee: responsibilities will be divided into three categories: daily, weekly, and monthly. We will Share one applicable LinkedIn article each week, 0-12 interactive Twitter posts each week, 4 YouTube videos for every month, and so on. Reaction to all engagements from our following. one -six Instagram uploads, advertising reports, 5-10 Facebook activities, and social sharing of the company’s blog posts To add to our credibility, share at least ten relevant articles from the industry. We will use this data to evaluate results month-to-month, quarter to quarter, or year after year after implementing the social media marketing plan mentioned above, to fully understand the context of marketing activities worth considering.

Evaluating Success

To assess, we will attempt to ask inquiries that will eventually assist the group in succeeding (Keegan and Rowley, 2017). Because each team is unique, so will the evaluation. Nonetheless, the following are some questions that will be of interest to a wide range of people. How much did the team contribute? What initiatives, policies, or procedures in the organization have changed? Have people’s attitudes shifted? If so, what are they and how do they work? Are those changes the result of our efforts?
We will define criteria, or indicators, for each of the organization’s objectives that will give accurate and valid measures for each of our objectives. We will create metrics that will inform the organization about what is truly going on. Our metrics or indicators will be based on the organization’s goals. We will collect existing data from the performance of the business market. If the data for our selected indicators is not accessible, my team and I will collect it ourselves. We will compile “before” and “after” information on the organization’s selected KPIs, which we will use to assess if the program or effort was successful. We will assess whether we will be meeting the objectives we had planned, if so, no adjustment will be needed. If we fail to accomplish those goals, the data will show us what adjustments need to be done to get back on track.

Conclusion

I would like key stakeholders to work with me in breaking down the projects into tasks and deliverables. This will aid all to have a better understanding of the project. Furthermore, stakeholders will most likely support a proposal that they helped create. I would like stakeholders to participate in communication, maintain and develop a communication plan. Resourceful project managers lessen a possible communications breakdown by connecting through various channels.  I will invite key stakeholders to my primary project meetings as we progress with the project charter. I would like to resolve and surface conflicts early.

References
Alves, H., Fernandes, C., & Raposo, M. (2016). Social media marketing: a literature review and implications. Psychology & Marketing, 33(12), 1029-1038. https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.20936
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., … & Wang, Y. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 102168. https://www.sciencedirect.com/science/article/pii/S0268401220308082
Evans, D., Bratton, S., & McKee, J. (2021). Social media marketing. AG Printing & Publishing. https://books.google.com/books?hl=en&lr=&id=7lgkEAAAQBAJ&oi=fnd&pg=PT7&dq=social+media+marketing&ots=UXWovl16hT&sig=SEKgsYFud9rXKwKlEBZAj4oiEV8
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126. https://www.sciencedirect.com/science/article/pii/S0148296316302843
Keegan, B. J., & Rowley, J. (2017). Evaluation and decision making in social media marketing. Management decision. https://www.emerald.com/insight/content/doi/10.1108/MD-10-2015-0450/full/html
Perić, M., Vitezić, V., & Ðurkin, J. (2017). Business model concept: an integrative framework proposal. Managing Global Transitions, 15(3), 255-274. http://www.hippocampus.si/ISSN/1854-6935/15_3.pdf#page=45

Sales 72 percent sold
28 percent decline

1st Qtr 2nd Qtr 8.1999999999999993 3.2