Buy Blogging To Market our Business

Buy Blogging To Market our Business
Buy Blogging To Market our Business
Q27 How do we use blogging to market our business / products / services?
A blog can:
• Highlight your business’s expertise in its industry sector.
• Share information about latest news or views.
• Provide details on how your products or services work.
• Include instructions, manuals, guides or tips.
• Give the background to PR stories from your staff’s perspective.
• Provide useful information or advice.
Here’s how a blog could be used in your business, for example:
Sector How you can use a blog
Professional services To add legal updates, or to provide checklists (for employing new staff, preparing your tax
return) or views from staff – see http://business2businessmarketing.blogspot.com.
Website / IT To share latest technology news, or to give examples of how clients are using your services
– see http://softwareandsupport.blogspot.com.
Medical To provide guidelines, information, useful links and how to get help, including patients’
own stories – see http://talk.nhs.uk/blogs/.
Travel / holidays To add photos, testimonials, video footage, or latest offers – see
http://www.shropshirebreakfast.co.uk/ stories.aspx?catID=19.
Products To show the product in action, what it can do and where it is used – see
http://www.icecreamireland.com.
Retail To showcase products, to capture customer comments and to share trends – see
http://sugarcubesponies.blogspot.com/.
Design To share news and tips about latest interior design trends and events-see
http://designagreement.blogspot.com.
The real power of blogs for businesses include:
• Google likes up-to-the minute stories and sees blogs as a rich source of news. Itsees your latest blog posting
within a few hours – but can take weeks to index a new item on your website.
• Blogs are interactive, as readers can make comments on what you have written, although you have the
power to decide whether to publish, edit or reject the comments.
• Your information can be shared with a much wider audience – potentially, new customers – as people
find you online and send the link to friends or share via Twitter.
As well as creating your own blog, you can also contribute to other blogs. Both Google and Bing search engines
include a blog search facility. If you find blogs that talk about your product or service, you can get involved in the
conversation.
HINT: When blogging, whether on your own blog or commenting on a post on someone else’s, consider
before typing. Once you have pressed the submit key, you have very little opportunity to retract or edit
what you have said, your words potentially remaining online forever as an embarrassment to you or
your business.
See also
Q7 What is Twitter?
Q26 What is blogging and how do we start?
Q29 What are landing pages and how do we use them?
Q52 How can we post our own videos onto our website / blog?
Q99 How can we make money on our website / blog?
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