Buy Consumer Behavior Assignment

Buy Consumer Behavior Assignment
1) The final assessment for semester 2, 2019-20 will be done through comprehensive assignment for a maximum of 50 marks. The schedule of the final assessment is available in the college website. college/announcements/final-assessment-timetable-041620
2) All the students are expected to have only one assignment at one time. In case, if
the students have more than one assignment on the same day, please report to the
exam committee through the following mail id. [email protected] as soon as
possible. 3) All students are given 48 hours to complete and submit each assignment from the
day, date and time the assignment is uploaded. Students are advised not to wait till
the last moment of the deadline to submit the assignment. 4) The students can check the assignment anytime and any number of times from the
opening of the assignment. The answer to the assignment need to be uploaded in e –
learning within 48 hours.
Buy Consumer Behavior Assignment
5) The answer to the assignment can be uploaded only one time. No requests for resubmission of the assignment will be entertained.
6) The students may contact the following mail Ids if they face any difficulties while
related to final assignment.
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7) Students may contact their respective lecturer through college email (within the 48-
hour period given) if they have any doubts and clarifications on the assignments. 8) Students should be aware that this assignment is an independent assessment.
Students are not allowed to get help from any other person during the assessment
period. 9) Students assignment will be checked for plagiarism through Turnitin software. This
assignment will be assessed as per the College Assessment Policy. Student will be
investigated in case of plagiarism as per the College policy and procedures. The
maximum acceptable similarity index is 25%. 10) In case the students face any technical issues regarding the submission of
assignment, the answer to the assignment can be mailed to the concerned lecturer
within the 48-hour period using college email.
Buy Consumer Behavior Assignment
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
11) Any assignment submitted after the 48-hour period will not be considered for
evaluation. 12) The assignment should be submitted only with the file in MS Word document. No
other format is acceptable at all (e.g. pictures, JPEG, PDF, etc). 13) The students need to answer the assignment in the prescribed number of words as
mentioned in the assignment. 14) The students need to follow the following format while preparing the assignment :
Font Style: Times New Roman Font Size: 12 point for body and 14 point for Headings Line Spacing: 1.5 Margin: 2.54cm (One inch) on all the sides Page Number : At the bottom right hand corner of each page Colour: All words should be in black colour
15) Students who will fail to submit their assignment as per the deadline given are
required to make an online appeal along with the valid excuses as the guidelines
which will be announced through the college website or e-learning portal within three
days from the date of submission deadline.
Read each situation or case carefully. Answer each question using 100 to 150
words. Each question carries 5 marks.
Buy Consumer Behavior Assignment
1. Kamila went to her favourite apparel store to purchase a dress to attend her friend’s
wedding. There was a sale in the store which offers 50 percent off on all apparel
items. Though she came to the store with the intention of buying single dress, she has
purchased two dresses. In her friend’s wedding a couple of guest appreciated her
choice of dress and enquired about it. She was overwhelmed by the attention of other
guest. She was so excited and explicitly recommended the store to other guests. She
told them that the quality and variety of the apparel items at that store is better and
current offer also is very attractive.
Identify and discuss the behavior expressed by Kamila in the above mentioned
scenario. [100-150 Words] (1 4 Marks)

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