Buy Effective Demand Management Assignment

Buy Effective Demand Management Assignment
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it Strategy:
Issues and Practices M
cK een
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it Strategy Issues and Practices tHiRd edition
James D. McKeen • Heather A. Smith
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Buy Effective Demand Management Assignment
McKeen_1292080264_mech.indd 1 28/11/14 12:56 PM
IT STraTegy: ISSueS and PracTIceS
A01_MCKE0260_03_GE_FM.indd 1 26/11/14 9:32 PM
A01_MCKE0260_03_GE_FM.indd 2 26/11/14 9:32 PM
IT STraTegy: ISSueS and PracTIceS
T h i r d E d i t i o n
G l o b a l E d i t i o n
James D. McKeen Queen’s University
Heather A. Smith Queen’s University
Boston Columbus Indianapolis New York San Francisco Hoboken Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto
Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
A01_MCKE0260_03_GE_FM.indd 3 26/11/14 9:32 PM
Editor in Chief: Stephanie Wall Head of Learning Asset Acquisition, Global Edition: Laura Dent Acquisitions Editor: Nicole Sam Program Manager Team Lead: Ashley Santora Program Manager: Denise Vaughn Editorial Assistant: Kaylee Rotella Assistant Acquisitions Editor, Global Edition: Debapriya Mukherjee Associate Project Editor, Global Edition: Binita Roy Executive Marketing Manager: Anne K. Fahlgren Project Manager Team Lead: Judy Leale Project Manager: Thomas Benfatti Procurement Specialist: Diane Peirano Senior Manufacturing Controller, Production, Global Edition: Trudy Kimber Cover Image: © Toria/Shutterstock Cover Designer: Lumina Datamantics Full Service Project Management: Abinaya Rajendran at Integra Software Services, Pvt. Ltd.
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text.
Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England
and Associated Companies throughout the world
Visit us on the World Wide Web at:
© Pearson Education Limited 2015
The rights of James D. McKeen and Heather A. Smith to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.
Authorized adaptation from the United States edition, entitled IT Strategy: Issues and Practices, 3rd edition, ISBN 978-0-13-354424-4, by James D. McKeen and Heather A. Smith, published by Pearson Education © 2015.
Buy Effective Demand Management Assignment
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a license permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N 8TS.
All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners.
ISBN 10: 1-292-08026-4 ISBN 13: 978-1-292-08026-0
British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library
10 9 8 7 6 5 4 3 2 1
Typeset in 10/12 Palatino LT Std by Integra Software Services, Pvt. Ltd.
Printed and bound in Great Britain by Clays Ltd, Bungay, Suffolk.
A01_MCKE0260_03_GE_FM.indd 4 26/11/14 9:32 PM
Preface 13
About the Authors 21
Acknowledgments 22
Section I Delivering Value with IT 23
Chapter 1 The IT Value ProPoSITIon 24 Peeling the Onion: Understanding IT Value 25
What Is IT Value? 25
Where Is IT Value? 26
Who Delivers IT Value? 27
When Is IT Value Realized? 27
The Three Components of the IT Value Proposition 28 Identification of Potential Value 29 Effective Conversion 30 Realizing Value 31
Five Principles for Delivering Value 32 Principle 1. Have a Clearly Defined Portfolio Value Management

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