# Calculating Social Media Metrics

#### POST REACH

Post Reach denotes how many people have seen a post since it went live.

This metric is easy to find and even easier to understand. Most importantly, it’s actionable, since it’s affected by the timing (i.e., when is your audience online?) and the content (i.e., what does your audience find valuable?) of your post.

How to track it:

STEP 1: Measure the reach of any given post.
STEP 2: Divide the reach by your total number of followers and multiply by 100 to get your post reach percentage.

#### APPLAUSE RATE

Applause Rate is the number of approval actions (e.g., likes, favorites) a post receives relative to your total number of followers.

When a follower likes or favorites one of your posts, she’s acknowledging that it’s valuable to her. Knowing what percentage of your audience finds value in the things you post can—and should—inform your content moving forward.

How to track it:

STEP 1: Add up the total approval actions a post received over the course of a reporting period.
STEP 2: Divide that number by your total followers and multiply by 100 to get your applause rate percentage.

Note: Use a social media impact tool (Links to an external site.)Links to an external site. to help track approval actions and simplify the process.

#### AVERAGE ENGAGEMENT RATE

Average Engagement Rate is the number of engagement actions (e.g., likes, shares, comments) a post receives relative to your total number of followers.

It’s an important metric because higher engagement means your content is resonating with the audience. To prove that, track the engagement rate of every post. If you have a high engagement rate, the actual number of likes and shares and comments is irrelevant.

How to track it:

STEP 2: Divide by your total number of followers and multiply by 100 to get your average engagement rate percentage.

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