How Do Customers Perceive Value?
Customer value is the perception of what a product or service is worth to a customer versus the possible alternatives. Worth means whether the customer feels s/he or he got benefits and services over what s/he paid. The customer is someone who buys or makes the decision to buy.
For this task you need to identify how each of the following consumers perceive value, based on their statements listed below.
For each consumer statement, identify how each of the following consumers perceives value. (For example, value = competitive price, or value = outstanding services, or value = social status, and so on.)
Table uploaded below
1. What does each person define value?
2. What are the factors that influence the value perception of customers?
3. Please pick three statements from the table above and discuss how can markets provide the value to that customer using the marketing mix, which includes product, price, promotion, and price.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more