Retail Management and Merchandising
Task: read the case “The Blue Ocean Strategy” and answer on 5 questions. Q1.What can struggling retailers learn from Wawa’s Blue Ocean shift? Q2. As they developed their Blue Ocean shift, how might the traditional red ocean practice of benchmarking against competition help or hurt Wawa? Why? Q3. Restaurants, convenience stores, and gas stations are some of the lowest margin, highest risk business types. Wawa […]