CEO of Cardinal Company

  1. You are the CEO of Cardinal Company (a small handheld technology firm) and have just been briefed on a promising new product with projected cash flows detailed below. Discuss your assessment of this project’s viability and profitability.  Explain the principles of evaluating cash inflows and outflows. Calculate payback period, total return on investment, internal rate of return, and net present value.  State any assumptions (i.e. discount rate).   Explain your reasoning behind those assumptions.(10 Points)..

 

 

Year Revenue Capital Expenditures
2016 $18,000,000
2017 $3,000,000  
2018 $4,000,000  
2019 $6,500,000  
2020 $7,500,000 $3,500,000
2021 $7,500,000  
2022 $8,000,000 $1,500,000
2023 $8,500,000  
2024 $9,000,000 $2,000,000
2025 $9,500,000  

 

 

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