Ch7-ISforBusinessandBeyond.pptx

School of Computer & Information Sciences

ITS-631 Operational Excellence

Chapter 7 – Information Systems for Business and Beyond (2019)

Learning Objectives
define the productivity paradox and explain the current thinking on this topic;
evaluate Carr’s argument in “Does IT Matter?”;
describe the components of competitive advantage; and
describe information systems that can provide businesses with competitive advantage.

The Productivity Paradox
The Productivity Paradox
Mismeasurement
Lags
Redistribution
Mismanagement
IT Doesn’t Matter
Carr – please watch video: https://www.youtube.com/watch?v=hj_mzU3N70g

Competitive Advantage
Creating and Sustaining Superior Performance
The Value Chain

Porter’s Five Forces
Framework for industry analysis to understand the degree of competition in an industry.

Using Information Systems for Competitive Advantage
Deliver a product or service at a lower cost
Deliver a product or service that is differentiated
Help an organization focus on a specific market segment
Enable innovation

Electronic Data Interchange
A competitive advantage through integrating the supply chain electronically.

Collaborative Systems
Enables organizations to work more efficiently by sharing data.
Google drive
Microsoft SharePoint
Cisco WebEx
GitHub
Decision Support Systems
Helps an organization make specific decisions or set of decisions.

Investing in IT for Competitive Advantage
Data shows that IT sharpened differences among companies instead of reducing them
Good management matters
Competitive shakeup by IT is required and IT investments must grow.

References
Bourgeous, D., Smith, J., Wang. S., Mortati, J. (2019). Information Systems for Business and Beyond. Retrieved from https://opentextbook.site/informationsystems2019/.