Ciscos competitive advantage

Cisco sources revealed that the company had a policy of attracting the top 10-15% people in the networking industry. It believed that if it could get the best people in the industry and retain them it would remain the industry leader. According to Ciscos vision statement “Attracting growing and retaining great talent is critical to sustaining Ciscos competitive advantage.” Thus effective recruitment was used as a powerful strategic weapon by the company. The company began to use revolutionary techniques like the build-the-buzz strategy which was centered on the primary market for its products i.e. the Internet. Ciscos recruiting team identified the candidates whom they felt the company should hire and then figured out the way those potential candidates did their job hunting and designed hiring processes to attract them to the company. Cisco recruiters targeted even passive job seekers – people who were happy and successful in their current jobs. Barbara Beck (Beck) Vice President Human Resources said “The top 10% are not typically found in the first round of layoffs from other companies and they usually arent cruising through the want ads.” Since the most sought after employees were not accessible Cisco deviced a strategy to lure them. As part of its strategy to attract the best talent Cisco changed the way it used wanted advertisements in newspapers… Reaping the Benefits Cisco believed that its new recruitment philosophy should also be made a part of the overall corporate culture. By late 1999 Ciscos job page was recording around 500000 hits per month. The company generated a stream of reports about who visited the site and fine-tuned its strategy accordingly. By the time the new recruitment initiatives were established Cisco which was hiring approximately 8000 people a year received 81% of the resumes were from the web. Eventually 66% of the new recruitments were from the candidates who had sent their resumes through the Cisco website. Source:

https://www.icmrindia.org/casestudies/catalogue/Hu…

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