Cognition and Decision-Making in Kahneman’s Ideas

Among the existing variety of approaches to comprehend the nature of human behavior, the ideas developed by Daniel Kahneman in his book Thinking, Fast and Slow, remain useful for many people. Instead of providing the reader with tips on how to stay rational in decision-making, the author finds it necessary to explain what is right and wrong in human life. Cognition is defined as an embodied process during which knowledge can be gained, and comprehension may be achieved, meaning that a person should think with the body and the brain (Kahneman 51). Optimized decision-making is a process during which a person should make choices, gather information, assess alternatives, and follow several rules defined by Kahneman as heuristics. A successful combination of optimized decision-making and cognition is a result of hard work and deep knowledge with the help of which people understand what they can or cannot do, and Kahneman’s contribution to people’s activities is effective because he explains when and why certain steps should be taken.