CommunityAgencyProject.pdf

The Center For
Asian American
Media
A Community Agency Presentation by John
Cajulao

Vision Statement, Mission Statement,
and/or Purpose Statement

● The vision of the Center For Asian
American Media is to show Asian
American films to as many people as
possible.

● The mission of CAAM is to fund and
release films made by Asian American
filmmakers.

● How CAAM’s mission give to an
effective cause is that they’re combating
anti-Asian sentiment by providing and
promoting Asian-American stories.

Values

The values of the Center For Asian American
Media are:

● Community: CAAM wants their
filmmakers to connect to their
communities for their stories.

● Resourceful: CAAM can provide their
filmmakers any resources they need to
make their stories come to life.

● Perspective: CAAM wants their audience
to think about everyone around them
while watching their movies.

Focus Area

The focus areas of the Center For Asian
American Media are:

● Empowering would be filmmakers to
their full potential

● Connecting filmmakers and their
stories with a sense of community.

● Showcasing films and the filmmakers
to audiences.

Strategic Objectives

Most of the films that were provided by the CAAM would air on PBS, one of the major contributors to the
organization. Showing one of their films on PBS is an accessible way of showcasing their projects to
audiences.

Another way they showcase their films is through the festival CAAMFest. CAAMFest is a yearly film festival
where they would screen over 100 films for ten days. The festival has then influenced many major cities in
the U.S. like New York and L.A. to have their own Asian American film festivals.

CAAM’s services help provided the community by giving a spotlight to not just Asian-American filmmakers,
but to the Asian-American community. During a time when films about Asian-Americans are so low during
the organization’s beginning, CAAM see an opening and used every opportunities like PBS and creating a
film festival to bring positive visibility to the Asian American community.

Goals

The goal of the Center For Asian American Media is to present stories that confront the
negative stereotypes and promote the advocacy of Asian Americans, made by Asian
American filmmakers.

● Presenting these films helps audiences give a better understanding of Asian-American
communities.

● Showing their films means that they are saying that Asian Americans too can make
movies as well.

● They hope that the films they made can bring a positive visibility to the Asian
American community as a whole.

Questions & Concerns

● What are the entry requirements to join the Center?
● What is the limit of the Center to give money for film budgets?
● Does the Center have a time limit if a film production goes over schedule?
● Can the films made by the Center be released somewhere else besides CAAMFest or

PBS?
● Does the Center vet any scripts to see if it’s good enough to go into production?
● Can you make only one project to get any help and resources from the Center?

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