consider your organization or one with which you are familiar, and its current riskiness. Develop an idea for a new product or service that has the potential to generate a good return

Develop an argument as to why your suggested project has the potential to reduce the organization’s overall risk. Be sure to identify at least two risk measurement tools used in the readings that you would deploy to measure the overall risk in the organization, and explain why your choices are appropriate for the situation. 
 1. Student provides a thorough and detailed description of an idea for a new product or service and its potential to generate a good ROI at reasonable and even high stand-along risk, but with an opportunity to lower the organization’s overall risk. Response is supported with strong rationale. 
2.  Student provides a thorough and detailed argument with supporting rationale and relevant evidence that substantiates why his/her suggested project for the selected product or service has potential to reduce the organization’s overall risk. 
3.  Student provides a thorough and detailed assessment identifying at least two risk measurement tools used in the readings to measure the overall risk in the organization and evaluates why these choices are appropriate for the organization based on appropriateness and capability of providing different but equally valuable information to support decision-making.