Consumer’s quality perception and purchase intention

Being a master thesis for one of the leading European business school it is essential that I be paired with a writer that is strongly knowledgeable in marketing and has experience in master’s thesis. The subject of the thesis is the following: The impact of Country of origin and level of involvement on consumer’s quality perception and purchase intention.

 

I am looking for someone who could do the literature review and the methodology part of the paper, with the following distribution of words:

 

• Introduction: 500 words
• Literature review: 3000-3500 word
• Methodology: 2500-3000 words

 

Within one of these parts there would need to be the definition of the hypothesis. It can be defined with the writer where it seems more adequate to place them within the plan.

 

The paper is inspired mainly by 3 other papers:

 

1. The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan by Long-Yi Lin and Chun-Shuo Chen (Like the way the
2. The Role of Involvement in Country-of-Origin Effects on Product Evaluation: Situational and Enduring Involvement by Wei-Na Lee TaiWoong Yun Byung-Kwan Lee
3. The interactive influence of country of origin of brand and product involvement on purchase intention by Gerard P. Prendergast and Alex S.L. Tsang (main paper for the methodology approach)

 

I have documents I could share with the writer in terms of model, constructs and scale I wish to use. Plus, I would need to have a discussion with the writer in to explain and give him as much information as possible on my approach. I am available to exchange with the writer to share as much information as possible as I can. The deadline is in one month, so there is time to do drafts and have the project evolve.

 

I also have a plan that the writer could follow, however there are 2 or 3 elements I would need to discuss with him/her beforehand, just to make sure we are on the same page.

 

Please let me know if this is possible,

 

Kind regards,

 

Jean

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