It is for a company called (Careem Now) food delivery app and support creating the content and match it with the rubric. I have attached the requirements as well as a file about my work from previous work but has information about the company(goals vision…etc) so you can have some details about the company to link it with the project. The strategy is that Careem Food wants as a product wants to enter the new city in Saudi Arabia (Makkah). and the requirements are: Words length: 3000 There are many formats for a marketing plan but you are required to follow the following format this assessment: 1-Executive Summary and Table of Contents Present a brief summary of the main goals and recommendations in the marketing report. 2-Introduction and Background Provide an introduction and background to the organization (product/service or brand). Analyze the types of customer groups within your market and determine which group(s) is it most profitable for you to target. 3-Marketing Environmental Analysis External Environment Analysis Business environment analysis: Analyse the following aspects of the environment in which you operate and determine their current and future effects on the organization’s product/service line: social/cultural trends; economic/demographic trends; political/legal/institutional trends; technological trends. Customer analysis: Analyse the demographics buying situation needs and wants of your customers and how your product/service can satisfy them. Competitor analysis: Analyse activities and characteristics (size goals market share product quality marketing strategies and others) of the major competitors in your market (both direct competitors and those who offer substitute products/services to your customers) Internal Environment Analysis Analyze the current marketing mix (4P’s) used to market the product/service. Evaluate the effectiveness of the current marketing mix used. 4-SWOT Analysis Identify the main strengths (internal capabilities that can support the organization in achieving its goals) and weaknesses (internal factors that can prevent the organization from achieving its goals) in the chosen company as well as the main opportunities (external circumstances that may be exploited for higher performance) and threats (external circumstances that may potentially hurt performance) in the marketplace as a direct result of the Marketing Environmental Analysis and construct a useable SWOT with a conclusion. 5-Future Growth Opportunities Looking 3-5 years into the future explore growth opportunities using the product/market expansion grid . 6-Revised Objectives and Marketing Strategy Objectives Based on the SWOT analysis and the Growth Opportunities analysis establish the marketing financial and communication objectives for the next 12 months Target Market Describe the target market(s) to serve Positioning Arrange for the product/service a clear distinctive and desirable place relative to competing products in the minds of target customers. Marketing Mix Create a revised marketing mix Action Programs Each marketing strategy element must be elaborated to answer: What will be done? When will it be done? Who will do it? How much will be spent? Requirements: As per Rubric attached | .doc file ‘
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