Primary Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. For this Discussion Board, please complete the following: A well-balanced marketing strategy for your product or service includes advertising and public relations elements, along with digital (social media platforms) and nondigital channels (traditional communication channels). What motivated you to purchase the last non-essential product that you bought? Was the message advertised or publicized through a digital or nondigital communication platform? What communication channels do you respond best to when it comes to the products and services that you buy? Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-200 word reply about his or her Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions: What did you learn from your classmate’s posting? What additional questions do you have after reading the posting? What clarification do you need regarding the posting? What differences or similarities do you see between your posting and other classmates’ postings? For assistance with your assignment, please use your text, Web resources, and all course materials. Discussion Board Rubric Expectation Points Possible Points Earned Comments Application of Learning Material Content: Post demonstrates understanding of Learning Material content. 20 Application of Course Knowledge: Post contributes unique perspectives or insights gleaned from text/learning resources, or specified by assignment. 20 DB Responses: Responds substantively to two posts. Responses encourage interaction in the Discussion Board and classroom community. 20 Organization: Post presents information logically and is clearly relevant to discussion topic. 8 Professional Language: Posts contain accurate grammar, spelling, and/or punctuation with few or no errors. Any resources should be cited in APA format or style specified in the assignment. 7 Total Points 75 first Student: Brian Kenny What motivated you to purchase the last non-essential product that you bought? Aside from some small things like books, the last non-essential item I bought was a Playstation 5. I originally wasn’t in a hurry to purchase one, but I think a lot of the coverage about them only being available online through 2022 and how quickly they sold out motivated me to get one a little quicker. A get them if you can mentality. The other motivating factors, honestly probably just that it was the newest video game console and playing games is one of my hobbies. I would say that anything I knew about them was through earned media. Any video game websites that review details about the new consoles helped influence my decision. Thinking about it now though, I’m sure there was plenty of advertising for the new consoles or games for them on the various websites. Banner ads or other targeted advertising. Lastly, any coverage of E3 (a video game expo) that covered the system or games coming out for them also probably influenced my decision. Was the message advertised or publicized through a digital or nondigital communication platform? From the previous paragraph you can probably figure out the message was advertised through digital platforms. I don’t get the newspaper, have cable TV (unless it’s football season), listen to the radio, or drive past any billboards only way to work so I suppose that only leaves digital advertising as an option. Even learning about where to find one in stock was done through digital platform. From reading articles about shortages of new consoles, I found the best way to find one was through following certain accounts on twitter. I had an account I never really used before to follow those notifications. What communication channels do you respond best to when it comes to the products and services that you buy? Digital channels are just about the only way to advertise to me. My purchase prior (indoor speakers) was advertised to me through podcast ads. I wouldn’t have known anything about the speaker brand otherwise when I saw them in stores. I still find a lot of items I end up with through in-store advertising and their displays. Otherwise ads through any streaming tv platforms, podcasts, and digital advertising/PR are the most effective channels for me. Second student: Richard Streck The last non-essential product that I purchased was a new video game called MLB: The Show 21. It is the newest game in the popular “MLB: The Show” series developed by Sony Interactive Studio and San Diego Studio. I was motivated to purchase the new game for many reasons. One of the main reasons is that I have been a long-time fan of the series and have purchased nearly every one of the games. Once any consumer, including myself, finds something they enjoy and find value in, they will most likely continue to purchase the same or similar products. Another reason I decided to make the purchase was because the game went cross-platform for the first time in its history. That means that players who used Playstation or XBOX could play against each other online instead of only players using their same platform. This created a massive spike in sales and made it the top selling game in April of 2021 (Good, 2021). These reasons plus many other motivated me to buy the game, even when the money could have been used more wisely elsewhere. The message to buy this particular game was publicized mostly through digital media, such as social media. I personally saw targeted advertisements on my Instagram at least five times a day as the game was nearing its release date. Major League Baseball and most of their teams promoted the game on Twitter and Instagram as well. I watch the local baseball team every night on television and there were multiple commercials per game about it on there as well. I’m sure there were advertisements in magazines and publications too, but I do not usually consume those forms of media. The game is geared for a younger demographic, so the advertisements probably did better on digital sites. As with many people in the 20s and 30s, I prefer most if not all of my media to be delivered to me through digital channels. My phone is connected to me nearly the entire day and I also use laptop on a daily basis. The benefits of digital channels are numerous, but the most important one to me is the fact that you do not have to leave your home or even your bed to consume media and information. This makes is much easier on the consumer but also makes delivering marketing material easier for companies as well. If I did not have the use of a digital channel, I would not hear of near as many products. References Good, O. (2021, May 27). April’s bestselling video game is … MLB The Show? Polygon. https://www.polygon.com/2021/5/27/22457307/mlb-the-show-21-sales-figures-xbox-playstation-npd. Requirements: quality paper What motivated you to purchase the last non-essential product that you bought? Was the message advertised or publicized through a digital or nondigital communication platform? What communication channels do you respond best to when it comes to the products and services that you buy?
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