Primary Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. For this Discussion Board, please complete the following: A well-balanced marketing strategy for your product or service includes advertising and public relations elements, along with digital (social media platforms) and nondigital channels (traditional communication channels). What motivated you to purchase the last non-essential product that you bought? Was the message advertised or publicized through a digital or nondigital communication platform? What communication channels do you respond best to when it comes to the products and services that you buy? Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-200 word reply about his or her Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions: What did you learn from your classmate’s posting? What additional questions do you have after reading the posting? What clarification do you need regarding the posting? What differences or similarities do you see between your posting and other classmates’ postings? For assistance with your assignment, please use your text, Web resources, and all course materials. Discussion Board Rubric Expectation Points Possible Points Earned Comments Application of Learning Material Content: Post demonstrates understanding of Learning Material content. 20 Application of Course Knowledge: Post contributes unique perspectives or insights gleaned from text/learning resources, or specified by assignment. 20 DB Responses: Responds substantively to two posts. Responses encourage interaction in the Discussion Board and classroom community. 20 Organization: Post presents information logically and is clearly relevant to discussion topic. 8 Professional Language: Posts contain accurate grammar, spelling, and/or punctuation with few or no errors. Any resources should be cited in APA format or style specified in the assignment. 7 Total Points 75 I will include the students posts later. Requirements: quality paper | .doc file
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