In her article, Tannen (1998) presents an effective argument that human beings are always engaged in ritual fighting. The article provides several examples to illustrate ritual fighting in political and media institutions. The author succeeds in portraying antagonistic relationships that typify patterns of interaction in a society. Nonetheless, the concept of cognitive dissonance comes out clearly throughout the article. Cognitive dissonance refers to a feeling that people experience because of holding two opposing beliefs (Gawronski & Strack, 2012). In many instances, people make decisions that contravene their values, ideologies and emotional reactions. Consequently, they may feel frustrated, embarrassed, angered and anxious. Tannen (1998) points out that debates and arguments are platforms where feelings of cognitive dissonance become apparent.
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