Demographic Survey

1. How many years do you have?
2. Less than 18    b. 18 to 25   c. 25 to 35   d. Above 35
3. To which gender do you belong?
4. What is your qualification in the field of education?
5. What do you do for a living…………….?
6. What is your monthly income…………….?
7. What is your geographical location?
8. Urban     b. Semi-Urban    c. Rural
9. Is there by any chance that you happen to shop online?
10. Yes     b. No
11. How frequently do you shop online?
12. Once in a week
13. Once in a fortnight
14. Once in a month
15. State the source of awareness of your online shopping sites
16. Television Advertisements
17. Print advertisements
18. Social media
19. Sales personnel
20. Word of mouth
21. Others (please specify)
22. What is your preferred online shopping website? ………………..
23. Why did you choose this website?
24. Price
25. Quality
26. Early delivery
27. Availability
28. Other (please specify)
29. What features on an online shopping website attracts you?
30. Design of the site
31. Payment options
32. Navigation
33. Sorting and filtering
34. Other (please specify)
35. Choose your reason for shopping online
36. Saves time
37. Cost effective
38. Availability
39. Other (please specify)
40. The payments through online shopping websites are safe and secure.
41. Yes
42. No
43. Neither agree nor disagree
44. Products offered on online shopping sites are cheaper than offline stores
    1. Yes b. No
45. What type of products you on online shopping sites
46. Fast Moving Consumer Goods (FMCGs)
47. Food products
48. Apparels
49. Electronics
50. Others (specify)
51. State the nature of purchases on online shopping sites
52. Routine purchases
53. Emergency purchases
54. Purchase of imported items
55. Purchase of scarce items
56. Which type of products you generally purchase through online shopping sites……….
57. Will you purchase the products online that are easily available in local markets
58. Yes        b. No
59. Customers information on online shopping sites are encrypted and therefore safe
60. What are your concerns that keep you away from online shopping sites?
61. Price
62. Quality
63. Low trust
64. Payment issues
65. Others (please specify)
66. How do you view risks such as Payment and privacy in online shopping?
67. Does your country have more young people than the old?
    1. Yes b. No
68. How satisfied are you with overall shopping experience
69. Very highly satisfied
70. Highly satisfied
71. Moderately satisfied
72. Low satisfied
73. Very low satisfied
74. Briefly put forth your views about overall online shopping experience

………………………………………………………………………………………………………………………

1. What are your suggestions for improvement of online shopping experience?

…………………………………………………………………….

26. From which ethnicity do you come from? …………….
27. What is the total estimate of your annual household income………………….