Discussion question

Post #1 The purpose of this post is to discuss the role of Proctor and Gamble’s (P&G) strategy to lead global innovation. The first part of the post will discuss P&G’s use of emergent innovation for success. Then it will analyze the impact of P&G’s geographic location on innovation. Finally, the post will discuss the importance of global implementation as a global change agent. The primary example of P&G’s innovation success that will be used is the “low-temperature laundry” initiative used to create global change in consumer behavior (Mylan, 2017). Description of P&G’s innovation P&G employed the use of an emergent strategy to promote their open-ended innovation journey to change behavioral use of their products (Mylan, 2017). According to Dyer et al. (2020) emergent strategy does not result in a deliberate or planned course of strategy, rather the strategy develops as opportunities appear. In 1999, P&G leaders wanted to promote sustainable development, but did not have the “low-temperature laundry” initiative outlined (Mylan, 2017). The idea of promoting consumer behavior change developed as P&G focused on promoting sustainable practices. Over the next decade, P&G recognized and acted on the emergence of unexpected opportunities and developed their sustainable strategy. Overall, their emergent strategy design of promoting customer behavior to lower the temperature of laundry washing enabled them to create global sustainable change. Geographic location on innovation P&G is a manufacturer of products and requires retail stores/avenues to deliver their products to end use customers. Managing alliances within the supply chain is a key element for P&G to establish a competitive advantage. This practice is evident by P&G establishing large teams of employees next to the headquarters of one of the world’s largest retailers, Walmart (Dyer et al., 2020). Walmart has also established a sustainability index to measure and promote products that improves sustainability throughout the product life cycle (Dyer et al., 2020). P&G’s emerging open-ended innovation of sustainable development is supported through strategic alliances with retailers that also value sustainability. Additionally, P&G is able to further promote their sustainable initiatives by geographically locating teams next to large headquarters of retailers like Walmart. Global Change Agent As a global change agent, it is important to understand and research ways sustainable business practices can reach global implementation. In 1999, P&G began with an emergent strategy of creating sustainable practices, then over a decade of strategic leadership, their strategy focused on changing the way customers use their products (Mylan, 2017). To accomplish this, P&G promoted and advertised lowering temperature of laundry washing with incremental messages and multiple evolving campaigns (Mylan, 2017). P&G also aligned with sustainability leader retailers like Walmart (Dyer et al., 2020) and governments to promote reducing washing temperatures (Mylan, 2017). This was an example of successful implementation of global sustainable implementation. A key take away is that implementing a global sustainable initiative requires coordination, alignment, and influence of all stakeholders. Overall, P&G provided a good example of creating a successful global change initiative. Their primary strategy developed and emerged as opportunities and alliances gained momentum. Through strategic geographic locations, P&G was able to strengthen their alliances with Walmart. Finally, to enact global change requires coordination and buy in from all stakeholders. Post #2 Proctor and Gamble’s (P&G) low-temperature strategy was about more than lowering the temperature of an individual load of laundry and personal household energy use. P&G’s low-temperature laundry business strategy was an innovative green initiative that reduced the carbon footprint and gained the support of non-governmental organizations, machine manufacturers, regulators, and consumers (Mylan, 2017). This green initiative entailed technology changes, organizational identity, regulation, and mental models that went beyond the detergent industry and caused significant reactions and behavior changes from several other communities and organizations globally. P&G’s low-temperature strategy set a green initiative trend. Mylan (2017) noted that policyholders supported this green initiative. The UK Department of Energy and Climate Change argued that it could reduce domestic energy necessary to meet climate change levels. The European Commissioner for Climate Change supported an information campaign on the same issue called Climate You Like. During that campaign, Hedegaard (2013) argued everyone could make a big difference if everyone makes small changes in their daily behaviors. P&G’s business strategy caused other businesses and communities globally to change behaviors and implement green initiatives. As a global change agent, it is essential to research the many different innovative business strategies and how individuals, communities, and organizations implement them globally. According to Martin (2013), when developing a strategy, the decision must be made about where to play and not play. Martin also argued that one must decide the unique way they would win. Knowing what other individuals, organizations, and countries are doing domestically and globally can help create a winning strategy. Change agents must research to determine what strategies are working and what strategies are not working; this will allow change agents to make appropriate adjustments when developing a strategy. For example, Uber’s business strategy disrupted the taxicab and car buying industries and enhanced the connection between smartphones, ridesharing, hot meals, grocery shopping, and housekeeping services (Moon, 2015). Uber utilized a taxicab experience and a smartphone app and researched those industries to develop a business strategy about where to play and how to win. Respond to both postings in one of the following ways: Please note that, for each response, you must include a minimum of one appropriately cited scholarly reference. Each post response should be 1 paragraph Requirements: 2 paragraphs Compare your initial posting with that of your colleague, including insights on innovation as a component of business strategy in a global context. In what ways do you agree or disagree with your colleague on the global implementation of P&G’s innovative ideas, and how can this enhance or expand on your evaluation? Provide a suggestion for an additional example from your research on the role of innovation in business strategy development to better support your colleague’s posting, including a rationale for your suggestion.

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