Human beings use words in order to represent the external environment, their home, school, office, community, country, and the planet. They also use words to make sense of the world around them, especially when they navigate through it while travelling from Point A to Point B or in the process of solving a problem or creating a product (Rim et al., 2014). It is therefore an interesting topic of inquiry and discussion to figure out the process of deciphering words as it is made available through print, advertisements, publications, street signs, graffiti, and other forms of graphical representations of words, phrases, and statements that form part of normal human interactions and self-expressions. One of the interesting subject matter in this regard is the understanding of how semantic priming and emotion-context words play key roles in a lexical decision-making process. One can make the argument that the use of semantic priming improves the interpretation of words or lexical decision-making process while the use of words with negative emotional connotations hampers the same to a certain degree.
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