provide a report on Jeff Bezos (Amazon that identifies and critically analyses entrepreneurial start – up activity. The report must include:
A Title Page
An Executive Summary (a brief summary account of key findings from the analysis and recommendations) (Paragraph)
Contents Page (with numerically outlined sections )
Introduction to the report content and key terms and conceptual models to be utilised.
Main Body will include: ( with the use of text boxes & applied conceptual models)
Positioning the business within its entrepreneurial context – overview and justification of the entrepreneurial traits and characteristics and start up features of the owner and business.
The utilisation and justification of a blueprinting model to identify the business concept and model, its value proposition and business imperatives.
Insights and critical analysis into their specific marketing strategies utilised over the start -up, growth and developmental stages of the business.
Conclusions (Paragraph) and Recommendations (Bullet pointed)
Reference List
Appendices.
Personal Reflective Account. (Paragraph)
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