Era of television history

The answers for the three segments of the test must not exceed 4 pages maximum (1000 words) in 11-12 pt. Times New Roman with standard margins. I. Connections: Choose two of the following and using normal prose (and complete sentences) Define/Identify each term or phrase Explain the connections between each and their broader significance in terms of their era in television history.

A. Newton Minnow See It Now Cronkite in Vietnam

B. The domestic medium cultural hegemony the rise and fall of the ethnicom

C. Liveness George Burns JFK’s assassination

D. The Red Scare Edward R. Murrow Consumerism E. The Three C’s Legitimation Crisis Cronkite in Vietnam II. The Significance of the Scene:

Choose two of the following clips and concepts. Through textual analysis—a close reading focusing on specific elements of the short selected scene and how it exemplifies and/or relates to the concepts with which it is prepared.

A. Julia “Paint Your Waggedorn” (17:00-19:14) Social Instruction Racism/Race Relations

B. I Love Lucy “Lucy Does a Commercial” (8:40-11:40) the transitional woman & Postwar femininity

C. Beulah “The Waltz” (20:28 – 22:02) The Happy Mammy & the Post War Nuclear Family

D. The Honeymooners “TV or Not TV” (5:50 – 8:15) The Embourgeoisement of the working class & Containment E. Amos ‘n’ Andy (2:10 – 9:43) Norms Stereotypes & Minstrelsy

III. Finding The Fake For each of the triads below select the statements that are the FALSEST and explain/justify your choice.

Triad 1

A. Liveness is no longer a part of television viewing since the advent of cable DVRs and streaming services.

B. NAACP objected more to Beulah than to Amos ‘n’ Andy because the shows representation of the “Happy Mammy.”

C. Lucy Martha and Mary can arguably be seen as transitional women for the era in which their shows were produced

Triad 2

A. Television programs should be studied as creative endeavors cultural artifacts industrial and commercial products and as tools for political and social instruction.

B. Reflecting on the impact of his “telegenetic” debut in the 1960 Presidential Debates many TV scholars believe that JFK was America’s first “televisual president.”

C. In 1948 there were four major American television networks: ABC NBC CBS and FOX all of which remain powerful and productive to this day.

Triad 3

A. The three Cs help us understand the motivations of early broadcast television.

B. The Feminine Mystique and shows such as The Donna Reed Show reflected how all women regardless of race or class felt about domestic life.

C. Broadcast news helped expose the dangers of McCarthyism therefore aiding in thwarting the development of the Red Scare.

Triad 4

A. The Paramount Decrees refers to the period from 1948 to 1952 when the FCC refused licensing to new television stations.

B. Texaco Star Theater starring Milton Berle is a good example of “vaudeo” or what might be understood as a mixing of vaudeville traditions with video.

C. Lipsitz’s term the “embourgeoisement of the working class” refers to the false promise of social mobility through consumption often foregrounded in the ethnicoms and sitcoms of the 1950s.

Triad 5

A. Post-war womanhood—as exemplified by Lucy and Martha—conceptually aligns with Friedan’s concerns of feminine fulfillment.

B. Sponsorship and Consumerism are less prevalent in television today particularly on streaming services.

C. Conscious decoding viewers have little impact in challenging hegemonic norms across television.

Requirements: MLA | Exam Practice | 3 pages Double spaced