Ethics In Public Relations

Given the Ethical Guidelines of the Public Relation Society of America described on www.prsa.org, research an example of an unethical public relations tactic in a credible news source, then, write a 2- page essay in MLA format describing how that tactic violates a specific PRSA guideline.
Instructions:
1. Read Chapters 1-2 of the Lattimore text, paying special attention to the importance of ethical behavior in the profession of public relations.
2. Next,visithttp://www.prsa.org/AboutPRSA/EthicsandreviewtheEthicalGuidelinesofthe Public Relation Society of America.
3. Research an ethical issue in public relations. You must use a credible news source, such as a PR trade publication (PR Week, PRonline) or the media section of a major news outlet, such as the New York Times, Boston Globe, Wall Street Journal.
4. What PRSA ethical issues are concerned in this example? Summarize your example and provide justification for why you believe an ethical guideline was violated.
5. As a PR professional, how would you have handled the situation or campaign differently?
Important: All assignments must be typed, proofed, cited and follow MLA Guidelines, included a Works Cited. Essays must be min. 2 pages, 1 1/2 line spacing, 1” margins.
All assignments must be saved in Word or PDF format, and submitted via ULearn.

ASSIGNMENT #1: “Ethics in Public Relations”
Ethical Guidelines of the Public Relation Society of America, found at
http://www.prsa.org/AboutPRSA/Ethics, (also available in Chapter 4 of the Lattimore text.)
Building Principles on Core Values
The Code, created and maintained by the PRSA Board of Ethics and Professional Standards (BEPS), sets out principles and guidelines built on core values. Fundamental values like advocacy, honesty, loyalty, professional development and objectivity structure ethical practice and interaction with clients and the public.
Translating values into principles of ethical practice, the Code advises professionals to:
? Protect and advance the free flow of accurate and truthful information.
? Foster informed decision making through open communication.
? Protect confidential and private information.
? Promote healthy and fair competition among professionals.
? Avoid conflicts of interest.
? Work to strengthen the public’s trust in the profession.
Code guidelines, like tactics supporting strategies, zero in on putting value and principles into play for working professionals facing everyday tasks and challenges. Among them, professionals should:
? Be honest and accurate in all communications.
? Reveal sponsors for represented causes and interests.
? Act in the best interest of clients or employers.
? Disclose financial interests in a client’s organization.
? Safeguard the confidences and privacy rights of clients and employees.
? Follow ethical hiring practices to respect free and open competition.
? Avoid conflicts between personal and professional interests.
? Decline representation of clients requiring actions contrary to the Code.
? Accurately define what public relations activities can accomplish.
? Report all ethical violations to the appropriate authority.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: Content is protected !!
Open chat
1
You can contact our live agent via WhatsApp! Via + 1 3234125597

Feel free to ask questions, clarifications, or discounts available when placing an order.

Order your essay today and save 25% with the discount code CLASS