Final Marketing Plan Project

For the Marketing Plan Project you are to select a product or service (publically traded company) and write a marketing plan for it targeting a different audience than any currently promoted audience for the product/service. For example Pledge furniture polish is targeted to women who like to keep their homes presentable. A little known fact about Pledge is that it’s a great lubricant for windows door hinges etc.An interesting new target for the product could be carpenters. If Pledge were to be marketed to carpenters it may be sold in a different package through different retailers at a different price and with a different promotional plan. Please submit an APA-formatted paper of approximately 8 pages plus cover sheet and references page.Your submission should have 12-15 sources with in-text citations.As noted in the introduction it is important to select a public company for this project.That will give you access to many credible sources from the industry.Use the following outline. Provide rationale for the approach you are recommending based on information in the textbook marketing best practices industry research and any other credible sources.

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