Food advertisement for school children

Food advertisement for school children

To determine if the advertisement of beverages and food have any close correlation with athletic and physical activities more than the commonly used toys and games, a research was conducted by, J.P. Economos and Folta to justify the assumption. Different types of advertising techniques for food and beverages are put in place. Methods including television programs are essential in making the adverts to the children. Various types of tests like F-distributions, chi-square tests among other tests are used to depict the physical activities. Tabulation of persuasive techniques are calculated within each advertisement and then group it as explicit or implicit.

A great level of physical activity in food advertising despite athlete abilities may greatly lead to overconsumption especially because the product is associated with fun. Consumption of foods especially of nutrients and calories are enhanced. Health sectors and educators can use this advantage to give a message on foods that provides nutrients to the body simply because food advertisements are more advantageous and probably effective. Based on the research by Folta. It depicted that beverages alongside food advertisements showed that children were more engaged in physical and athletes activity than mere toys and games advertisement. Food and beverages were associated with fun and adequately best times for the children and this enhance the feeling of joy and happiness (McCormick, Workman-Daniels, & Brooks-Gunn,1996)

For proper growth and development, nutrition should be a key value for children to grow healthy. Health and chronic diseases may be established through eating behaviors during childhood. The high growth of the epidemic for children’s obesity and overweight is becoming a major catastrophe in the health sector which should be addressed to reduce the diverging disaster. Advocating different methods of advertising may bring relief to the cohesive factors leading to obesity overweight or maybe better nutrition for those with a reduced appetite for food.

Behavior and emotional problems of school children

we can delineate children’s emotional behavior and mental well-being possessing birth weight that is different from each. we assess age school children and hence identify intervening heath factors and environmental factors. We can also identify factors like socio-demographics associated with the mental and well-being of the child’s emotional feelings. Children born of low weight are vulnerable to mental problems and emotional problems which can at times be reflected by the environment in which one lives.

According to Workman-Daniel, McCormick research 1996, children with lower birth weight differ not from the emotional well-being, had behavior problems, and were considered incompetent. There are other problems associated with mental illness and emotional stewardess this may comprise of maternal health, environmental home score, cigarette smoking due to the increased exposure, and childhood illness. This was done by obtaining standardized measures of the study-mental health and emotional being. The early experience of mental health by the mothers especially during pregnancy has an impact on children and a long term effect on issues concerning social-economic matters. It has an effect on maternal mental thinking which should be dealt with properly at the early age of about 4-5 years (Folta, at. el, 2006).

Parental stress is also another factor that impacts a direct effect on children. They suffer the problem of internalization at a tender age. The negative potential effect on children’s health by mothers caused by the psychological distress of the mothers is attenuated in even today’s analysis. These effects may even be more when examined with the total difficulties of the children. Therefore, professional guidance is necessary to identify those experiencing poor mental and emotional problems from both the mother and the child. These professionals have an obligation in helping those who follow victims of the same implement warm parental practices during and when problems befall them. This constant support reduces the frequency of behavioral parenting leading to better emotional outcomes. Despite consistent longitudinal studies, not all participants recruited at the beginning maintain the study over time. These can lead to more socio-demographic effects associated with poor responding




McCormick, M. C., Workman-Daniels, K., & Brooks-Gunn, J. (1996). The behavioral and emotional well-being of school-age children with different birth weights. Pediatrics97(1), 18-25.

Folta, S. C., Goldberg, J. P., Economos, C., Bell, R., & Meltzer, R. (2006). Food advertising targeted at school-age children: A content analysis. Journal of nutrition education and behavior38(4), 244-248.

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