Importance of social media in digital marketing

This should capture their individual experience of working on the simulation. Topics may include; If you were a real-life marketing manager what would you have done differently? How do brands reach out to you personally and influence your purchasing habits? Think about the importance of social media in digital marketing and how that impacts you as a er?

Background knowledge: We worked on a simulation as a group. There are total 7 rounds. In each round we can edit on Keyword Research, Data Analysis, Writing Content, Running Ad Tests, Creating Landing Page Wireframes, Doing Basic On-site Search Engine Optimization, Creating and Launching Successful Email Marketing Campaigns.

Students that use Mimic Pro get hands-on experience doing digital marketing. Throughout the simulation they manage an online ad campaign of roughly $50,000. The end goal is to drive the highest revenues and profits. Round by round, students have reports so that they can analyze the data, and make data driven decisions about how to proceed. Without the effects of spending real money, they are able to test and try different strategies, and they’re more prepared to work with real ad dollars than students without experience managing tens of thousands of ad dollars. They also have the chance to write and create email campaigns for targeted audiences.

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