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Sales Growth of Whole Market

Year 0 1 2 3 4 5 6 7 8 9 10

Your Company 187.1 192.9001 198.8800031 205.0452831961 211.4016869752 217.9551392714 224.7117485888 231.6778127951 238.8598249917 246.2644795665 254.2

BMW 126.1 130.7657 135.6040309 140.6213800433 145.8243711049 151.2198728358 156.8150081307 162.6171634315 168.6339984785 174.8734564222 181.5

Toyota 275.4 286.1406 297.3000834 308.8947866526 320.9416833321 333.458408982 346.4632869323 359.9753551227 374.0143939724 388.6009553374 404.5

VW 282.9 295.0647 307.7524821 320.9858388303 334.7882299 349.1841237857 364.1990411085 379.8595998762 396.1935626708 413.2298858657 433.1

Sales Growth of the Whole Market
Your Company 187.1 192.90009999999998 198.88000309999995 205.04528319609994 211.40168697517902 217.95513927140956 224.71174858882324 231.67781279507673 238.85982499172408 246.26447956646751 254.2 BMW 126.1 130.76569999999998 135.60403089999997 140.62138004329995 145.82437110490204 151.21987283578341 156.81500813070738 162.61716343154353 168.63399847851062 174.8734564222155 181.5 Toyota 275.39999999999998 286.14059999999995 297.30008339999995 308.89478665259992 320.9416833320513 333.45840898200129 346.4632869322993 359.97535512265893 374.01439397244258 388.60095533736779 404.5 VW 282.89999999999998 295.06469999999996 307.75248209999995 320.98583883029994 334.78822990000282 349.18412378570292 364.19904110848813 379.85959987615308 396.19356267082765 413.22988586567322 433.1

Sales Growth Connected Veh. Mar

Year 0 1 2 3 4 5 6 7 8 9 10

Your Company 3.8 4.1876 4.6147352 5.0854381904 5.6041528858 6.1757764802 6.8057056812 7.4998876606 8.264876202 9.1078935746 10.11

BMW 1.6 2.008 2.52004 3.1626502 3.969126001 4.9812531313 6.2514726797 7.8455982131 9.8462257574 12.3570133255 15.67

Toyota 4.8 5.9904 7.4760192 9.3300719616 11.6439298081 14.5316244005 18.1354672518 22.6330631302 28.2460627865 35.2510863576 43.97

VW 8.4 10.3488 12.7497216 15.7076570112 19.3518334378 23.8414587954 29.3726772359 36.1871383546 44.5825544529 54.925707086 67.3

Sales Growth Connected Vehicle Market
Your Company 3.8 4.1875999999999998 4.6147352000000001 5.0854381904000006 5.6041528858208007 6.1757764801745232 6.8057056811523253 7.499887660629863 8.2648762020141096 9.1078935746195491 10.11 BMW 1.6 2.008 2.5200399999999998 3.1626501999999994 3.9691260009999989 4.9812531312549986 6.2514726797250226 7.8455982130549025 9.8462257573839018 12.357013325516796 15.67 Toyota 4.8 5.9904000000000002 7.4760192000000005 9.3300719615999999 11.6439298080768 14.531624400479847 18.13546725179885 22.633063130244967 28.246062786545718 35.251086357609054 43.97 VW 8.4 10.348800000000001 12.749721600000001 15.7076570112 19.351833437798401 23.841458795367629 29.372677235892919 36.187138354620075 44.582554452891934 54.925707085962863 67.3

Option A for Innovation

Year 0 1 2 3 4 5 6 7 8 9 10

Sales Traditional 183.3 188.7125 194.2652679 199.9598450057 205.7975340894 211.7793627912 217.9060429077 224.1779251344 230.5949487897 237.1565859918 244.09

Sales Connected 3.8 4.1876 5.2345 5.768419 7.21052375 9.0131546875 11.2664433594 14.0830541992 17.603817749 22.0047721863 27.5059652328

Total Sales 187.1 192.9001 199.4997679 205.7282640057 213.0080578394 220.7925174787 229.172486267 238.2609793337 248.1987665387 259.1613581781 271.5959652328

Gross Margin Traditional 27.495 28.306875 29.139790185 29.9939767509 30.8696301134 31.7669044187 32.6859064362 33.6266887702 34.5892423185 35.5734878988 36.6135

Gross Margin Connected 0.798 0.879396 1.099245 1.21136799 1.5142099875 1.8927624844 2.3659531055 2.9574413818 3.6968017273 4.6210021591 5.7762526989

Total Gross Margin 28.293 29.186271 30.239035185 31.2053447409 32.3838401009 33.6596669031 35.0518595416 36.584130152 38.2860440458 40.1944900579 42.3897526989

R&D and Capital Costs 4.1 4.133 1.16699 1.2019997 1.238059691 1.2752014817 1.3134575262 1.352861252 1.3934470895 1.4352505022 1.4783080173

Notes: Your company grows connected cars at 10.2%/year for 2 years, then grows connected cars at 25%/year.

Your company grows traditional cars at industry growth rate of 4.1 %/year.

Margin for connected cars: 21%.

Margin for traditional cars: 15%.

Numbers shown in billions.

There are two additional R&D costs for this option in year 0 and year 1.

Option B for Innovation

Year 0 1 2 3 4 5 6 7 8 9 10

Sales Traditional 183.3 188.7125 194.2652679 199.9598450057 205.7975340894 211.7793627912 217.9060429077 224.1779251344 230.5949487897 237.1565859918 244.09

Sales Connected 3.8 4.1876 4.6147352 5.0854381904 5.6041528858 6.1757764802 6.8057056812 7.4998876606 8.264876202 9.1078935746 10.11

Total Sales 187.1 192.9001 198.8800031 205.0452831961 211.4016869752 217.9551392714 224.7117485888 231.6778127951 238.8598249917 246.2644795665 254.2

Gross Margin Traditional 27.495 28.306875 29.139790185 29.9939767509 30.8696301134 31.7669044187 32.6859064362 33.6266887702 34.5892423185 35.5734878988 36.6135

Gross Margin Connected 0.798 0.879396 0.969094392 1.06794202 1.176872106 1.2969130608 1.429198193 1.5749764087 1.7356240024 1.9126576507 2.1231

Total Gross Margin 28.293 29.186271 30.108884577 31.0619187708 32.0465022194 33.0638174795 34.1151046292 35.2016651789 36.3248663209 37.4861455494 38.7366

R&D and Capital Costs 1.1 1.133 1.16699 1.2019997 1.238059691 1.2752014817 1.3134575262 1.352861252 1.3934470895 1.4352505022 1.4783080173

Notes: Your company grows connected cars at 10.2%/year.

Your company grows traditional cars at industry growth rate of 4.1 %/year.

Margin for connected cars: 21%.

Margin for traditional cars: 15%.

R&D and Capital Costs grow at a rate of 3%.

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