Investing in marketing campaigns

FreshDirect is an online-only grocery home delivery service. I have attached a brief outline of the services and background provided by FreshDirect. This contains some important information about how FreshDirect classifies its loyal customers. Then consider the dataset(see attachment). You are given a complete set of data with descriptions. After you have reviewed this data consider the questions from the CFO and COO. Recall that you will need to submit a one-page memo to each. A third question from the CEO follows(one page).

Requirements: three pages | .doc file

CFO – (responsible for driving sales growth): Our sales are down and we need to make more money! I am willing to invest in marketing campaigns with a couple of targeted customer populations but am not sure how many customer segments and/or which customer segments I should select to provide the best chance at increasing our sales. Which customer segments should we select and why? COO – (responsible for optimizing deliver infrastructure): We have a limited number of deliveries that we can make each day and I would like to understand where we should be focusing our efforts by better understanding our customers. For example if there are certain areas in our delivery zone where a lot of our customers are located perhaps we could come up with new delivery techniques to increase our capacity for deliveries in those zones without a lot of investment.

Can you help me better understand how our customers are segmented geographically so that we can better utilize our delivery infrastructure? CEO – (head of the organization asked for a Summary of analyses and key findings form both aforementioned memorandums): Finally the CEO has heard that you are doing some great work and would like a summary of the analytics you are putting together for the CFO and COO. Please provide in 300 words a brief summary of your analysis and key findings for the CEO CFO – (responsible for driving sales growth): Our sales are down and we need to make more money! I am willing to invest in marketing campaigns with a couple of targeted customer populations but am not sure how many customer segments and/or which customer segments I should select to provide the best chance at increasing our sales. Which customer segments should we select and why?COO – (responsible for optimizing deliver infrastructure):

We have a limited number of deliveries that we can make each day and I would like to understand where we should be focusing our efforts by better understanding our customers. For example if there are certain areas in our delivery zone where a lot of our customers are located perhaps we could come up with new delivery techniques to increase our capacity for deliveries in those zones without a lot of investment. Can you help me better understand how our customers are segmented geographically so that we can better utilize our delivery infrastructure?CEO – (head of the organization asked for a Summary of analyses and key findings form both aforementioned memorandums): Finally the CEO has heard that you are doing some great work and would like a summary of the analytics you are putting together for the CFO and COO. Please provide in 300 words a brief summary of your analysis and key findings for the CEO

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 30% with the discount code HAPPY