IP 4
Visit the MKT660 Library Research Guide http://careered.libguides.com/university_AIUOnline/Marketing
Review pages 40 through 52 and find 3 companies, one of which must be non-US-based, with operations in more than one country, or region of the world. Using articles from the library’s full-text databases and the companies’ Web sites, prepare an analysis of the companies and their multinational marketing strategies. Your analysis should include:
Brief company profile
Scope of operations (e.g., manufacturing, research & development, sales office and/or service representation)
Marketing strategy for each of the countries/regions in which it operates
Differences among the company’s marketing strategies per country/region (e.g., how differences in cultural values affect product development)
Similarities among the company’s marketing strategies per country/region (e.g., they may use local advertising agencies to produce their advertising campaigns)
IP 5
Research articles on the two companies linked below. Use the companies’ Web sites and the Library’s full-text databases to perform this research. Use this information to answer the questions below.
The two companies you must research are linked here:
Airbus: http://www.airbus.com/
Boeing: http://www.boeing.com/
Answer the following questions:
Provide a summary of their product development strategy.
How does Airbus’ strategy compare with Boeing’s?
Who else is competing for the high-speed jet liner?
How can Airbus spread some of the risks inherent in their ventures?
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more