IT2105-1FinalProjectMilestoneTwo.docx

IT 210: Business Systems Analysis 2

3-2 Final Project Milestone Two
Jennifer Moore
Southern New Hampshire University

Table of contents
Introduction 3
Problem Statement 3
Two Technologies 3
Business Requirements 4
Objectives 4
Project Description 5
Technology Requirements 5
Competitors and Technology 6
Technology One: Wireless, Mobile Computing, and Mobile Commerce 6
Technology Two: Cloud Computing 6
Technology Benefit 6
Technology Solutions 7
Technology One – Wireless, mobile computing, and mobile commerce 7
Technology Two – Social computing 8
Recommendations 9
Technology Solution 9
Overall Benefit 10

Introduction

The business being analyzed in this paper is a small brick and mortar store which offers products that include, shoes, designer clothes, and handbags for both women and men. Currently this business is using a website to market their products and clients can only make purchases physically from their store. What prevents this business from growing further is the absence of an online store where clients can and make purchases without going to the store.
Problem Statement
The objective is to enhance the store’s online presence and improve client satisfaction. If this objective is met, this business will become more competitive in the existing market. Currently, this business is facing stiff competition from similar businesses which have already established online presence. Among the technological requirements that this business should focus on include the following: integration of online shopping, online payment processing, inventory management, shipping, client contact management, report generation, facilitation of internal and external collaboration, and provision of status of s. However, this can only work if there is a better understanding of the use of the new technology to improve business processes and operations.

Two Technologies
The two main technologies that this business will focus on are mobile commerce and wireless mobile computing. The adoption of the wireless technology means that this business will be able to transmit data and information from any location within or outside the business premises. In the world that we currently live in, technology has taken over people’s lives to a point where every person owns a smartphone, a tablet, or a computer. People use these devices to communicate, make online s and purchases, and browse through different social media platforms. Making purchases through the internet is more convenient because a person can products at the comfort of their home. If clients were able to make online purchases through the online store of this business, they can make purchases as frequent as they please without worrying about going to the store. Through mobile computing, this business will enable their clients to access information and purchase products from wherever they are. Through mobile computing, this business can transmit and receive data, voice, and video via a network to a mobile device (Shroff, 2010). Through mobile commerce, they can use devices such as smartphones or tablets to make online transactions such as online banking, purchases, and paying bills.
The second identified technology is cloud computing. Cloud computing can be explained as the ability to gain access to a wide network of networked computers to allow sharing of data and information remotely. If this business integrates cloud computing in their business operations, they can easily collect and back up their data to a cloud server. With cloud computing, this business will easily access and keep track of their inventory (What is mobile commerce, n.d.). Furthermore, they can communicate better with their customers and even gain insight on what they need to do to improve client satisfaction. Besides being cost effective, the adoption of cloud computing will increase their productivity and increase data and information security.

Business Requirements

Objectives
The main objective of this project is to help boost the needs of this business and accomplish the goals necessary for their success. The implementation of this project will enable the store to keep their clients’ data and information safe. Also, it will enable their customers to have better access to their products and services. With cloud computing, they will be able to better analyze and understand their customers’ needs and expectations. The integration of these technologies will accelerate the growth of the business, increase their client base, become more customer focused, and put them on the same position as their competitors.

Project Description
The purpose of this project is to assist this business to find different ways to use technology to sell their products through online stores and become more customer focused. Doing this will make them as competitive as other e-commerce businesses. While it ensures the online business runs smoothly, it also guarantees data and information privacy. Customers are always concerned regarding the privacy of the personal information they give out while making purchases. Therefore, the implementation of better technology will enable the business to grow and be guaranteed of data protection and privacy.

Technology Requirements
Online shopping support is the main technology requirement needed by this store in to satisfy their goals and objectives. With online shopping support, this business will be able to keep track of their inventory. The system will allow the business to handle their current sales and the inventory (What is mobile commerce, n.d.). Furthermore, customers can make s and purchases through their online store, and the staff members can attend to clients even when away from the store. It will be a key in making this business a success, running efficiently, and smoothly.

Competitors and Technology
This business faces stiff competition because they have not yet adopted e-business. Most of the brick-and-mortar businesses within this region have integrated technology in their business processes. Therefore, this store must ensure they have established online presence to become more competitive.

Technology One: Wireless, Mobile Computing, and Mobile Commerce

Kohl’s, a popular online and instore business that has specialized in selling clothes, kitchen appliances, and home decor, is the main competitor of his store. They have their personal app where customers can access the products in their inventory and make purchase s from their smartphones while anywhere (Mollah, 2012, April). This technology is user-friendly secure, real-time, and gives up to date tracking information oof the ed products. Also, it has a FAQ and customer review page.
Technology Two: Cloud Computing

Lyst is an online shopping website which allows an individual to create a style on their own with simple clicks. Click has found a top position in the market through digital marketing. Through cloud computing, they can provide their clients with customized shopping experience on their website. Also, potential investors can easily access the company’s data and information from any desired location.
Technology Benefit
Kohl’s has adopted wireless, mobile computing, and mobile commerce to ensure their online business grows. However, they have focused more on e-business because of the never-ending competition due to advanced technologies. Therefore, if this business is to effectively compete with Kohl, it needs to adopt the latest technologies. It is a must for this business to create an online shopping store where customers can purchase products without visiting their store.

Technology Solutions
The use of the two technologies identified and discussed herein, wireless, mobile computing, and mobile commerce, and social computing, will help develop and grow the business, enabling it to achieve the standard technological requirements. The use of advanced technological innovations such as tracking, and the integration of suitable technological practices will help identify any miscellaneous occurrences’ use of the innovation mentioned above will help the organization reduce on its costs and reduce turnover as well as thefts. Like Kohl and Lyst which have in recent years adopted wireless and mobile commerce, the business can grow significantly by forming a huge part of the shopping community. Also, the social marketplace will expand spontaneously ensuring organizations can explore different existing and emerging opportunities. Real-time innovations and research will ensure organizational partnerships and growth.

Technology One – Wireless, mobile computing, and mobile commerce

The use of technology one guarantees a substantial increase and growth in opportunities for the business which will integrate both mobile computing and commerce alike. The three integrated e-commerce aspects meet the set technological requirements and needs. They all ensure efficacy in online business transactions and management of inventories. Wireless, e-computing and e-commerce ensure business owners can track their products online and check the status of their s as well. Besides, it allows customers to shop from the comfort of their homes globally. All these ensure seamless collaborative efforts from every stakeholder be it the customer, staff and senior management. Another key benefit of technology one is that it ensures proper management practices by staff especially on customers’ information such as contacts and provision of annual and quarterly reports (Kosmas et al.,2020). Moreover, it allows the organization to leverage on the existing business model and processes to ensure seamless operations and processes. The existing brick-and-mortar model offers suitable and sustainable practices which can easily be modernized and integrated in the new model involving technology one. The organization like Lyst and Kohl can increase its overall revenue and income through increased sales and s on their products. The staggering potential of increased sales offers the organization a lifeline in its market positioning.

Technology Two – Social computing

Social computing is informed by the increasing use of social media platforms among millennials and today’s youth. With the youth forming a huge part of the global population, there is a need for businesses to tailor their marketing strategies to social media platforms (Kosmas et al.,2020). Technology two allows organizations to create traffic on social media platforms and sell their products to determined ers and sellers across the globe. Social computing requires the business entity to create a user profile, post their products online with detailed specifications, provide the status and offer suitable payment methods. The use of social media to market and sell products ensures increased collaboration among staff and customers alike. The organization can also adopt the use of customer reviews to help enhance the business’s online presence, penetration and continued growth within that space. Implementation of the review model will allow the business to generate reliable feedback and attract more customers to their sites.

Recommendations
There is an increasing need for the business to adopt viable technological solutions which will ensure its longevity and short-term success. The use of both technology one and two mentioned and discussed in the paper allows for a seamless transition into the modern-day e-commerce space. Both mobile commerce, and social computing work together as they complement and supplement each other’s strengths and weaknesses. The two technologies go hand in hand and complement each other. Both Kohl and Lyst have experienced success in the use of the two technologies. The technologies also ensure increased customer satisfaction and increased revenues. The return on investment is also increased significantly.

Technology Solution

The business will adopt and integrate the use of social media platforms such as Facebook and Instagram to create traffic and build a sustainable e-commerce market for its products. According to Evans (2020) Instagram and Facebook have over the years established itself as key players in social computing and commerce. The total revenues generated by the organizations both run by Facebook stretch into $3.6 billion, with social media marketing and advertising contributing to 70 percent of the total amount. The blend of both conventional and modern-day technological solutions such as the use social media platforms, TV and radio for advertisement will help the business grow significantly by reducing costs and increasing its overall inventory. Developing the social media traffic will help the organization to leverage on the existing business model and processes to ensure seamless operations and processes. The existing brick-and-mortar model offers suitable and sustainable practices which can easily be modernized and integrated in the new model involving technology one.

Overall Benefit

The benefits that the two technological solutions present to the business are immense. If the organization implements the solutions, the use of advanced technological innovations such as tracking, and the integration of suitable technological practices will help identify any miscellaneous occurrences. Moreover, the use of the innovation mentioned above will help the organization reduce on its costs and reduce turnover as well as thefts the organization can leverage on the existing business model and processes to ensure seamless operations and processes. The existing brick-and-mortar model offers suitable and sustainable practices which can easily be modernized and integrated in the new model involving technology one.
The use of social media to market and sell products ensures increased collaboration among staff and customers alike. The organization can also adopt the use of customer reviews to help enhance the business’s online presence, penetration, and continued growth within that space. Besides, there is increased efficiency in how customers respond and access different information by using the solutions. The sooner the business adopts the use of social media marketing the better for its growth and eventual sustainability.

References

Evans, J. (2020). Social computing unhinged. Journal of Social Computing, 1(1), 1.
Kosmas, P., Galanakis, G., Constantinou, V., Drossis, G., Christofi, M., Klironomos, I., … & Stephanidis, C. (2020). Enhancing accessibility in cultural heritage environments: considerations for social computing. Universal Access in the Information Society, 19(2), 471-482.
Mollah, M. B., Islam, K. R., & Islam, S. S. (2012, April). Next generation of computing through cloud computing technology. In 2012 25th IEEE Canadian Conference on Electrical and Computer Engineering (CCECE) (pp. 1-6). IEEE.
Shroff, G. (2010). Enterprise cloud computing: technology, architecture, applications. Cambridge university press.
What is mobile commerce (and why it’s a strategy you should care about)? (n.d.). Square. https://squareup.com/us/en/townsquare/what-is-mobile-commerce