The essay is about a company called Levis Strauss. Please ensure that you use at least 5 academic sources and use in-text Harvard referencing style 🙂
Also please ensure that the data is up to date as there were many changes in the company.
In the introduction write about:
Describe the current type of ownership; e.g. is it a public limited company? If yes, at which stock exchange are they listed?
Who is the CEO (manager)? What management style is he/she known for? Can you find information about his / her personality? Any scandals?
Which strategy does levis strauss follow? Cost leadership? Differentiation through innovation? Market development? Product development? Diversification?
• Which entry mode does your company use? Why?
• What are the opportunities and threats in the host country according to your case study?
• Have a look into news articles of specialized newspaper, such as the Financial Times, the Economist, and Forbes
*****Please focus more on the main body as the introduction can be just – 200-290 words long the rest of the words should account for the main body 1000 words
and around 100 words for the conclusion.****
In the main body please write about: Main body is the most important part of the essay!
What are the advantages and disadvantages of having a high number of diverse suppliers in a diverse range of countries?
Which issues did Levi’s face in the 1990s and how has Levi’s solved them?
What are important factors when choosing suppliers? How can buyer-supplier relationships be strengthened and integrated? How is Levi’s approaching these aspects?
If you have any questions please feel free to contact me!
Please see additional readings below:
course book Needle, 2015, chapter 11
Carr, A.S., and J.N. Pearson (1999) ‘Strategically managed buyer-supplier relationships and performance outcomes’, Journal of Operations Management, 17(5): 497-519.
Fisher, M.L. (1997) ‘What is the right supply chain for your product’, Harvard Business Review, 75(2): 105-117.
Mentzer, J.T., W. DeWitt, J.S. Keebler, S. Min, N.W. Nix, C.D. Smith, and Z.G. Zachariah (2001) ‘Defining supply chain management’, Journal of Business Logistics, 22(2): 1-25.
Verma, R., and M.E. Pullman (1998) ‘An analysis of the supplier selection process’, Omega, 26(6):739-750
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