If you are looking to garner an audience or looking to cultivate the loyalty of your customers, then you need to identify those two as your goals. And, the first thing you need to determine in your marketing strategy is the goal. So, whether you learn how to start a Wikipedia page for someone or make a blog, your strategy should nudge you in the right direction. Then, you need to make a calendar to ensure frequent content creation. Finally, make sure you revitalize your strategy every now and then. What do you think?
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