Marketing Organizational Help Assignment

Marketing Organizational Help Assignment

Assignment 2: Case Analysis/Scenario

For this assignment write a paper in which you respond to the following questions. Your responses should be properly cited and your paper should follow APA style guidelines. Let’s continue our analysis of Desjardins. Based upon the information as of 2008 when Monique Leroux was elected Chairman, President, and CEO, please respond to the following:

Use either the Weisbord Six-Box Organizational Model or the Galbraith Star Model (both described in your textbook) to diagnose areas of performance weakness at Desjardins in 2008. As you identify performance weaknesses be sure to explain them and provide support for your reasoning.

Conduct a second diagnosis of Desjardins using either the McKinsey & Company 7-S Framework or the Nadler & Tushman Congruence Model to diagnose areas of performance weakness.

Discuss which model helped you best identify problem areas and why you preferred working with that model. Did you read about another model that you would have preferred to use? Which one and why?
Headings should be

Performance Weaknesses Diagnosises #1

Performance Weaknesses Diagnosises #2

Model Assessment

Conclusion

Submit your paper to the Week 2: Assignment Dropbox by Tuesday, October 20, 2015.

Assignment 2 Grading Criteria
Maximum Points
Conducted an in-depth and correct diagnosis of Desjardins’ performance weaknesses using either the Weisbord Six-Box Organizational Model or the Galbraith Star Model. Discussion provided explanations of weaknesses and proper support.
15
Conducted an in-depth and correct diagnosis of Desjardins’ performance weaknesses using either the McKinsey & Company 7-S Framework or the Nadler & Tushman Congruence Model. Discussion provided explanations of weaknesses and proper support.
15
Discussed which model was preferred in identifying problem areas and why that was the preferred model. Discussed whether there was another model not identified in this assignment that they would have preferred to use and why.
10
Presented a structured report free of spelling and grammatical errors and cited sources in APA format when necessary.
10
Total:
50

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