Marketing Question

ASSIGNMENT 4 QUESTIONS TOTAL POINTS FOR ASSIGNMENT 4: 50(1) The following questions are based on the HBS FISHER-PRICE BENELUX (FP) Case. (a) Based on your assessment, what is the central problem facing FP? EXPLAIN your answer in detail.Write your answer here. (Use as much space you need.) (b) IDENTIFY AND EXPLAIN in SUBSTANTIVE DETAIL EACH OF the 3 alternative distribution options being considered by FP management. Alternative Distribution Option1 (Provide Sub-Heading):Explain your answer here. (Use as much space you need.)Alternative Distribution Option 2 (Provide Sub-Heading):Explain your answer here. (Use as much space you need.)Alternative Distribution Option 3 (Provide Sub-Heading):Explain your answer here. (Use as much space you need.)(c) IDENTIFY AND EXPLAIN as exhaustively as possible the ADVANTAGES and DISADVANTAGES of EACH of the 3 alternative distribution options being considered by FP management? Write your answer here. (Use as much space you need.) PROS FOR ALTERNATIVE DISTRIBUTION OPTION 1CONS FOR ALTERNATIVE DISTRIBUTION OPTION 1Write your answer here. (Use as much space you need.)Write your answer here. (Use as much space you need.)Add additional columns and rows as neededAdd additional columns and rows as neededPROS FOR ALTERNATIVE DISTRIBUTION OPTION 2CONS FOR ALTERNATIVE DISTRIBUTION OPTION 2Write your answer here. (Use as much space you need.)Write your answer here. (Use as much space you need.)Add additional columns and rows as neededAdd additional columns and rows as needed (d) EXPLAIN IN DETAIL what do the financial metrics indicate for each of the 3 options being considered by FP management? Write your answer here. (Use as much space you need.) FINANCIAL METRICSOPTION 1OPTION 2OPTION 3Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.) Add additional columns and rows as neededAdd additional columns and rows as neededAdd additional columns and rows as neededAdd additional columns and rows as needed (e) Which option would you suggest be implemented by FP management? Why? Fully defend your suggestion. Write your answer here. (Use as much space you need.) (f) Without the efforts of the distributors, FP would not have been able to gain a market presence in the BENELUX markets. In your opinion, is it ethical or unethical to “use and then dump” the intermediaries that have helped a company gain presence in international markets. EXPLAIN your answer in detail.Write your answer here. (Use as much space you need.) ——————————————————————— (2) The following questions are based on the HBS MINOLTA Case. (a) Based on your assessment, what is the central problem facing Minolta? EXPLAIN your answer in detail.Write your answer here. (Use as much space you need.) (b) IDENTIFY AND EXPLAIN in SUBSTANTIVE DETAIL EACH of the several different strategies that Minolta can use to reduce the gray market problem—as discussed in the case. Discuss in SUBSTANTIVE DETAIL the various ADVANTAGES and DISADVANTAGES of each strategy being considered? PROS FOR ALTERNATIVE DISTRIBUTION OPTION 3CONS FOR ALTERNATIVE DISTRIBUTION OPTION 3Write your answer here. (Use as much space you need.)Write your answer here. (Use as much space you need.)Add additional columns and rows as neededAdd additional columns and rows as needed Write your answer here. (Use as much space you need.) STRATEGIES TO REDUCE GRAY MARKETSPROSCONSWrite your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.) Add additional columns and rows as neededAdd additional columns and rows as neededAdd additional columns and rows as needed (c) Other than those already considered in the case, IDENTIFY AND EXPLAIN IN DETAIL further strategies which you suggest that be used in ADDITION to curb the gray market problem faced by Minolta. Discuss the ADVANTAGES and DISADVANTAGES of each strategy you suggest in DETAIL. Write your answer here. (Use as much space you need.)ADDITIONAL STRATEGIES TO REDUCE GRAY MARKETSPROSCONSWrite your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.) Add additional columns and rows as neededAdd additional columns and rows as neededAdd additional columns and rows as needed (d) Based on the identification and discussion of the ADVANTAGES and DISADVANTAGES of various strategies in (b and c) above, which strategy(ies) would you recommend to be implemented to resolve Minolta’s gray market problem? Why? Fully defend your suggestions in DETAIL.Write your answer here. (Use as much space you need.) (e) Based on the various readings as well as the video lecture, do you think it is possible for firms to standardize price for all the country markets they operate in? Identify and discuss some factors that prevent the standardization of pricing on a global basis. EXPLAIN your answer in DETAIL.Write your answer here. (Use as much space you need.) Requirements: one paragraph each sentence