Marketing report assignment

Section II. Marketing To understand the challenge with an emphasis on a realistic, global advertising campaign, please start by asking these questions. First, answer them for yourself. Then, ask some of your friends to see how their answers compare to yours:

1. What sets the CapSource VIP apart from internship programs offered by competitors?

2. What is the VIP’s value proposition to students? Companies? Universities?

3. What are the hiring challenges facing certain industries? How can the VIP help them meet eritical hiring needs?

4. What are other benefits of the VIP? Students? Companies? Universities? Others? As you are developing your strategy, also focus on these questions:

1. It is important to understand the market and CapSource’s competitors, How do we analyze the market, and what suggestions do you have for promoting and selling the VIP?

2. Which social networks are relevant? Are our current campaigns effective? How do you gauge and analyze these markets? What are the tools we need to find our target markets? Then report your findings with respect to the following:

3. Promotion Channels What is the best way to promote the services in the proposed new market? Who should the services be marketed to (students, companies, universities)? What are inexpensive and/ or free promotion channels that allow reaching the target customers (e.g.online advertisement, mailing lists, social media groups, professional associations, and meetings, via bloggers or opinion leaders, industry periodicals) and to the decision-makers? If applicable, provide a clear step-by-step guide for how to place an ad or distribute a message through the channels you are proposing, how much it will cost, how frequently it should be done, etc. For example, do not simply say “Advertise via Facebook.” Provide the exact steps, cost, contacts, and other tips for maximum effectiveness.

4. Message • What is the best way to convince target customers to the service? • What should be the main message of the marketing campaign, and how should it be presented? • What are the best message, slogan, and other marketing campaign elements? If applicable, discuss if the brand name or its presentation should be modified to make the product more appealing to the tastes and traditions of the consumers in the new market.